TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…
Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance.
We all remember the seemingly apocalyptic early 2018 announcement that Facebook would downgrade publishers in favor of foregrounding posts from users’ family and friends. Less discussed are the various changes Facebook has made since that announcement to give publishers on its platform a fighting chance.
In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.
The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.
If publishers are to compete with Google and Facebook for advertising dollars, they need to offer hyper-valuable media inventory that provides cutting-edge insights on the audiences exposed to sold ads. Enter secure media exchange BPA Worldwide and provider of B2B intent data Bombora, which are announcing a partnership today to offer those resources to publishers.