eBay | Street Fight

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

Joseph Zappa

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance

Joseph Zappa

Street Fight Daily: Facebook to Launch Campaign Optimization Tool, Inside eBay’s Renaissance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers… Inside eBay’s Repositioning as a Modern E-Commerce Platform… Twitter Helps Out Small Businesses with Promote Mode Service…

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

Joseph Zappa

Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users… Why Tech Giants Are Spending Big on TV Ads.. Google as the New Home Page — A Tactical Guide…

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

Joseph Zappa

Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

The Editors

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…

Street Fight Daily: Google Will Offer Home Phone Service, Lyft Introduces New Carpooling Feature

The Editors

Street Fight Daily: Google Will Offer Home Phone Service, Lyft Introduces New Carpooling Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Fiber’s Latest Innovation Is a Landline (TechCrunch)… Lyft Wants to Make ‘Casual Carpooling’ a Thing Again (The Verge)… Digital Neck-and-Neck with TV Ad Spend in the U.S. (eMarketer)…

Street Fight Daily: Google’s Accelerated Mobile Pages Arriving This Month, eBay’s Turnaround Plan

The Editors

Street Fight Daily: Google’s Accelerated Mobile Pages Arriving This Month, eBay’s Turnaround Plan

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web (AdAge)… How eBay Plans to Take On Amazon (Fortune)… Verve Opens Self-Serve Location Targeting Platform Aimed at SMBs (GeoMarketing)…

Street Fight Daily: Facebook Partners with Uber, Will Google’s Driverless Cars Be the Next Uber/Lyft?

The Editors

Street Fight Daily: Facebook Partners with Uber, Will Google’s Driverless Cars Be the Next Uber/Lyft?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Messenger Now Lets You Hail Uber Rides (The Next Web)… Google’s Plan for Self-Driving Cars Means It Will Have to Compete with Uber (Recode)… Brand Relevance and Revenue in the Age of Snapchat (Nieman Lab)…

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

Greg Sterling

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

Street Fight Daily: Yahoo to Discuss Selling Internet Business, Google’s New Pinterest-Like Feature

The Editors

Street Fight Daily: Yahoo to Discuss Selling Internet Business, Google’s New Pinterest-Like Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Board to Weigh Sale of Internet Business (Wall Street Journal)… Google Turns Image Search into Pinterest with New ‘Collections’ Feature (TechCrunch)… Uber Teams with Enterprise to Let Drivers Rent Cars for Ride-Sharing (Denver Business Journal)…

Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce

Noah Elkin

Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce

Consumers are more impatient and time-starved than ever. At least that’s the impression one could derive from the seemingly unending string of same-day delivery announcements from major retailers, restaurants, convenience-store chains, startup enablers, and technology companies. The driving force behind their renewed focus on ever-shorter delivery windows: conquering the elusive last mile of commerce.

Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery

The Editors

Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

The Editors

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe, Digital Payments Start-Up, Raises New Funding and Partners With Visa (New York Times)… eBay is Killing Its Local Delivery Service and Specialized Apps (The Next Web)… Why PayPal’s Independence Will Have A Huge Effect On Your Business (Forbes)…

Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change

The Editors

Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Payments Become Marketing Tool For Dunkin’ Donuts, Shopify, ChowNow (MediaPost)… PayPal’s Big Change: It Can Work With Amazon After eBay Split (Recode)… Google vs. Amazon: Does Small Business Benefit? (US News)…