News and Analysis
Placer.ai Releases 100 Retail and Dining Index
Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]
DIY Franchising: The Platform for Scaling SMBs
Over the past decade, platform and SaaS companies have emerged that enable a wide range of businesses to “plug and play” rather than create from scratch. Although franchise consultants and associations abound, Gregory Ugwi took a page from companies like LegalZoom and offers small businesses a wide range of easy-to-access professional help when they are […]
GroupM, Incremental Partner on Neutral RMN Solutions
Fragmentation and poor measurement create a ton of inefficiencies for clients and agencies trying to plan and optimize retail-media investments. To address this issue, GroupM has expanded its retail (aka commerce) media offering and formed a partnership with Incremental, which provides neutral retail media solutions. The announcement was made on June 17 at the Cannes […]
Commentary
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
Latest Posts
Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology
Adam Gelles, CEO of The B2B Marketing Company, and Richard Sobel, CEO of Mercato Solutions, founded the Clean Room Consortium as a sort of trade organization to help all stakeholders understand and best capitalize on the technology. We touched base on how advertisers and publishers are already using clean rooms and what the media community needs to know.
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