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Street Fight Daily: 08.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Amazon.com is rolling out its daily deals offerings in Manhattan and Brooklyn today. One thing AmazonLocal can do, which Groupon and other deals sites cannot, is promote still more deals on Amazon itself. (New York Times/Bits)…
Local news remains – oddly – one of the final frontiers not yet conquered under the Internet’s mighty dominion. But its time seems to be arriving, and experiments abound. (American Journalism Review)…
Harnessing Geo-Location Data to Profile Places
PlaceIQ CEO Duncan McCall talks about how his company’s technology collates geo-location data sets to give profiles of specific places. By tracking and deciphering patterns of foot traffic, mobile searches, and even weather data, he says his company can give advertisers and merchants a deeper understanding of the opportunities around them.
Street Fight Daily: 08.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook is killing off Places. To be clear, Facebook is not ducking out of the location game itself. In fact, you could say that they’re doubling-down on it. But they are moving away from the game that the “check-in” services have been playing. (TechCrunch)…
Group Commerce, which sells a software platform to let publishers host their own daily deal applications, has acquired geo-location startup Socialight. The Socialight team and technology will be put toward fleshing out Group Commerce’s mobile strategy. (GigaOm)…
Case Study: Using Foursquare to Increase Foot Traffic
How does the owner of a business with minimal signage and a hidden fourth-floor location encourage walk-in business? For Tom Elliot of Idea Greenhouse, a co-working office space for entrepreneurs and startups in Durham, New Hampshire (pop. 14,638), location-based services have been key. Elliot uses platforms like Foursquare, SCVNGR and Yelp to let people working in coffee shops know that a more attractive group workspace is available nearby.
Street Fight Daily: 08.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has announced its integration with mobile smartphone apps. (TechCrunch)…
With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…
Paycloud Brings Merchant Loyalty Cards to Your Phone
Earlier this month, Sparkbase launched its new mobile rewards application Paycloud, which allows small and medium-sized merchants to offer and track mobile loyalty programs to customers in the vicinity of their shop. The company’s CEO Doug Hardman talks about scaling local merchant acquisition and why the company’s recent move into the mobile wallet space may have a year or two headstart on the competition…
Street Fight Daily: 08.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Imagine if Groupon starts instructing its sales force to start focusing on opportunities other than restaurants, spas, massages and pilates classes. Theoretically, the company could leverage its enormous international subscriber base to venture into offering deals for groceries, household items and other goods regularly purchased offline. (TechCrunch)…
“Patch is AOL’s last, best chance to build a growth engine,” writes Maxwell Wessel. “Investors shouldn’t be calling for AOL to back off the business. They should be calling for AOL to double down — not by increasing Patch’s $150M+ yearly cash burn, but by increasing commitment. ” (Harvard Business Review Blog)…
Ex-‘Rocky’ Editor Weighs in on YourHub
Street Fight Columnist Tom Grubisich’s recent piece about the trials and tribulations of the Denver Post’s YourHub hyperlocal network sparked plenty of debate among readers in our comments and over social media. Among those throwing the topic back and forth on our pages was John Temple, the former editor of the now-defunct Rocky Mountain News, and one of those behind the original incarnation of YourHub…
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