News and Analysis
Beyond Burgers & Fries: 10 Fast Food Trends for 2025
Fast food and fast casual dining are massive categories within the MULO (multi-location) ecosystem. Although they are related, fast casual dining usually entails sit-down service and more menu options, whereas fast food usually entails a smaller list of choices and different ambiance. Options for hamburgers, pizza, wings, tacos, and other “grab and go” foods exist […]
Let’s Get Phygital in 2025
Phygital is hardly a new word. The term was first coined in 2007 by Chris Weil, former chairman and CEO of Momentum Worldwide. Like many concepts, many marketing professionals take credit for coming up with the term, but ownership doesn’t matter here. What’s meaningful is that the term is having a huge resurgence — almost […]
TikTok & the Future of Social Media Marketing
As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]
Commentary
Brands Leveraging Affiliate Channel to Move Retail Inventory
With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.
Local SEO Strategy: 4 Tips Every Agency Needs to Know
To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.
Brand Shoppability Comes to YouTube Shorts
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.
Latest Posts
Want to Know the Single-Most Important Factor Driving Attention in Advertising? This Is It
The single-most important factor in driving attention in advertising probably isn’t what you’d expect. Could it be creative quality ? According to a new study by Emodo, a subsidiary of Ericsson that runs a programmatic exchange, traditional KPIs like viewability and clicks aren’t as useful in identifying whether an ad is making an impact on […]
Unlocking the Potential of Social Media Advertising
Platforms like Instagram and TikTok weren’t built for traditional click-to-buy conversions – at launch, both were “unclickable” channels. That’s been a challenge for many of our clients and partners. How do you prove the true value of your social media advertising campaigns – and with it, secure the resources and funding needed to keep growing […]
New Partnership Focuses on Driving Incremental Reach
When it comes to CTV, streaming, and linear, viewers tend to think, “It’s all TV to me.” For advertisers, agencies, and publishers, however, there are tremendous differences and challenges in all three because they are concerned with engagement, platform, viewing frequency, demographics, data, ad targeting, and incremental reach. The Holy Grail lies in accurate and […]
BOOM: “Bruschetta and Bocce Near Me?” Eatertainment is Surging
Can you possibly eat cornbread without a rousing game of cornhole? Or what’s a game of mini-golf without a Moscow Mule? Combine a dining experience with one or many games — physical or digital — and that defines “eatertainment,” a category that’s been growing steadily over the past decade (but paused during the pandemic). But […]
Flashtalking Social Ads Manager Includes Social Media Activation
Omnichannel advertising platform Mediaocean has deepened its relationship with Google, striking a unique deal as it relates to the former’s Flashtalking Social Ads Manager (in the past known as Scope by 4C). For the first time, brand marketers who access the Flashtalking Social Ads Manager, an independent tech platform, will be able to activate against […]
BOOM: Multi-Location (MULO) “Needles” Businesses: Part 2
We’ve already established that people will overcome a childhood fear of needles (or at least cope with it) if they see an upside benefit — like vitamin therapy. The other reason people will allow themselves to be poked with a sharp metal object (in addition to vaccinations and blood tests) is beautification. Multi-location (MULO) aesthetics businesses […]
The DOOH Renaissance: Why Out-of-Home Ads Are Dominating in 2023
Podcasts, social media, and AI-created ad copy have all created excitement and buzz in the adtech community in 2023, but nothing has generated results like digital out-of-home. DOOH is experiencing a renaissance, emerging from the pandemic as one of the hottest areas in advertising. The DOOH market is expected to grow at a compound annual […]
The Shopping Cart of the Future is Now at ShopRite and Fairway
As driverless cars have hit the highways, the “human-free” shopping experience is becoming a reality. The Caper Cart, 65 percent lighter than previous versions, debuted this month at ShopRite and Fairway stores in New Jersey. These carts, developed by Instacart and powered by AI and computer vision technology, are tied to the ShopRite loyalty program. […]
BOOM: Multi-Location (MULO) “Needles” Businesses: Part 1
The IV therapy industry is booming! From hangover cures to vitamin infusions, MULO (multi-location) and mobile businesses are cropping up to fill consumers’ bodies with various liquids designed to give them energy, help them lose weight, and recover from dehydration. The market is valued at approximately $2B and is projected to grow. REVIV was the […]
Borderless Launches Free VR Tools to Consumers
Did you know that you can create a virtual reality experience without paying for it and without coding? Soon, you can. Coming this fall, Borderless is making available its creative platform for consumers who don’t want to learn how to code or pay a fee. Borderless offers extended reality experiences that can increase accessibility to […]
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