News and Analysis
Street Fight Daily: Uber’s Secret Tools Undercut Competitors, Marketers Take on Google
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ShopTalk ’17: Retail Brands Focus on Amazon ‘Work-Arounds’… Uber Employees Still Use Secret Tools to Target Drivers and Undercut Competition… Opportunity Knocks: Marketers and Media Take On Google…
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Street Fight Daily: 10.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Microsoft appears to be readying the formal launch of a Bing-branded daily deals website powered by white-label group buying platform service provider Tippr. This offering is notably different from Microsoft’s earlier launch of Bing Deals, which basically features links to aggregated deals from a number of partners. (TechCrunch)…
The daily deal industry has jolted a formerly sleepy corner of the $30 billion online advertising market: the local part of the paid search marketing business. Local search ads that included references to towns and cities were not in demand until daily deal companies started paying handsomely to track down people interested in neighborhood goods and services. (Reuters)…
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Business Insider is giving away 5 free tickets to the VentureBeat community for their Social Media Analytics conference, the place to learn how to measure your social-media impact and generate ROI.
Street Fight Daily: 10.10.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
All of the major players in the daily deals industry experienced significant gross revenue growth in September. Total industry gross revenue jumped 12%, from an estimated $238 million in August to $267 million in September. The number of deals offered increased by 6%. (Yipit Blog)…
Reports of the death of Groupon’s IPO plans have apparently been greatly exaggerated. The online daily deals pioneer filed an updated version of its S-1 document with the Securities and Exchange Commission on Friday, as part of its preparation for a planned initial public offering of its stock. (GigaOm)…
Local Quotables: Richard Jones, Ellis Hamburger, Bo Fishback and more..
The best words about and around the hyperlocal industry.
Wise words from the outgoing editor of the Saddleworth News; a first-time Foursquarer questions what it’s all about; Yipit’s Vin raises the Google-Groupon question; and Ben Ilfeld comments on the new indie hyperlocal trade association formed last weekend in Chicago. More:
Street Fight Daily: 10.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon said in a regulatory filing that it plans to “significantly” reduce online marketing spending over time as such investments yield insufficient returns. (Bloomberg)
“AOL’s management may be committed to Patch for now, but the company can’t continue pouring money into an unprofitable entity forever, no matter how much Webster talks about a “long-term” investment,” writes Mathew Ingram. (GigaOm)…
Beyond the Banner: Using Twitter Posts as Ad Updates
The publisher of CarsonNow.org has created an advertising system that uses Twitter to supply quick updates to ads. It takes the advertiser’s latest tweet and pairs it with a logo image, and displays it like a banner ad. The logo supplies the branding power, while the text of the tweet carries the advertising message…
Street Fight Daily: 10.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
U.K. regional newspaper publisher Northcliffe Media wants publishers to pay to be part of its hyperlocal network. The group is beginning a “franchise” model, where “franchisees” must pay Northcliffe at least £6,995 ($10810.24) plus VAT to run their own local site. For that, they would get keys to the site, the “ability to sell advertising space” themselves, a “marketing pack” and “handbook” and a whole three days’ training. (Paid Content)…
“It’s not worth trying to be comprehensive” in hyperlocal, writes publisher Richard Jones. “Focus on doing what you’re able to do and do it well, rather than trying to take on the impossible.” (Richard Jones Journalism Blog)…
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