News and Analysis
7 Ways That Brands Can Make Chatbot Conversations More Authentic
Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.
Street Fight Daily: Uber Opens Up On Finances, Walmart In Talks to Buy Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber, Lifting Financial Veil, Says Sales Growth is Outpacing Losses… Walmart is in Advanced Talks to Acquire Online Men’s Retailer Bonobos… From ‘Zombie Malls’ to Bonobos: America’s Retail Transformation…
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Can Pandora Do Hyperlocal Ad Sales?
To do hyperlocal, Pandora uses the IP address of the device and maps it back to a location. This is standard geotargeting and other local advertising plays are tapping into the same idea. But the question is whether Pandora can push through with this strategy successfully by priming the sales pump with a local sales force…
Local Quotables: Seth Priebatsch, Chris Dixon, Dan Street and more…
Chris Dixon sends kudos to Foursquare’s latest release; Seth Priebatsch gets excited about the evolution of money as it moves further online; Steve Buttry gets an endorsement; Josh Fenton talks hyperlocal publishing success; and Dan Street describes the evolution of local as “not a search problem.”
Street Fight Daily: 12.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly App Aims to Deliver Customers to Small Businesses (Mashable)…
Groupon’s Exaggerated Deals Will Be Probed By UK Government (PaidContent)…
Mobile Commerce To Hit $6.7B In 2011 (MediaPost)…
Street Fight Daily: 12.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... New Foursquare Button Lets You Collect and Use Reviews Later (Mashable)…
As Stock Tumbles, Groupon Q4 Off to a Stellar Start (Yipit Blog)…
Zaarly, TaskRabbit and the Rise of the Convenience Economy (BetaBeat)…
Using Images to Spur Location-Based ‘Discovery’
Trover’s co-founder and CEO, Jason Karas, likens the photo-sharing location-based service to people “leaving breadcrumbs” for one another — places to discover nearby, with notes to give context. Street Fight recently caught up with Karas to talk about how the app works, why Trover is different from other photo-sharing sites, and how the “discovery” space is evolving…
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Why TV Remains the Heartbeat of Local Connection