News and Analysis
TownNews’s ‘iQ Engage’ Sorts Through Signals to Help Publishers Keep Users Reading
TownNews.com has come up with a way for local publishers to cut their bounce rates — and the happy result is longer sessions and more click-throughs to advertising messages. That means more monetization for publishers and, ultimately, more users-turned-into-consumers buying products and services.
Frustration With Digital Marketing Vendors Boils Over for One SMB
If it’s possible to distill the 30 million small business owners in the U.S. into a single persona, Marc Reisner strikes our columnists as a great candidate: “Marc has been disillusioned by past performance and that poor performance has understandably tarred the entire industry with the same brush.”
Latest Posts
Opening Up the ‘Walled Garden’: Content APIs and the Location Layer
For small-radius media, in which location plays a far greater role than niche or national media, walling off content will substantially impede industry growth. Ignoring LBS as a viable distribution channel is tantamount to leaving the industry’s most valuable asset grossly under-leveraged.
Hyperpublic: Structuring Place Data, Redefining Hyperlocal’s Scope
What might we see spring forth from the ether when local data is properly structured? It’s easy to imagine various applications of search — i.e. “Show me all wine bars that serve croquettes.” Similarly, one can imagine that this type of data would be immensely valuable to advertisers who want to target, for example, everybody who drinks beer and is in walking distance of an establishment…
Off-Campus Events Go Hyperlocal With Student Guide Lokalite
Location-centric events site Lokalite aims to give college students an off-campus guide to local events, bringing a new set of loyal customers to small businesses. Street Fight caught up with CEO Will Powers recently to discuss how his company facilitates those relationships, and why campuses are a particularly ripe market for hyperlocal…
Street Fight Daily: 12.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)…
Only 5% of Adults Use Location-Based Checkin Apps (Mashable)…
Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)…
Tap, Tap: Is the NFC Tipping Point Finally Here?
This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…
Street Fight Daily: 12.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Hits 15 Million Users (BetaBeat)…
Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…
CONFIRMED: Facebook Acquires Gowalla for Undisclosed Sum
The acquisition marks the end of a long slide for the Austin-based company, which seemingly lost its “check-in” battle with Foursquare despite raising over $10 million in venture capital. In September, Gowalla relaunched as a social travel guide after a ten-month period in which the application was overhauled from the ground up…
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