News and Analysis
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
Street Fight Daily: Retailers Test Personalization, Facebook Drives Biz Engagement with Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Tipping Point: Teens Spend More Time on Mobile than Desktop… mParticle Launches Peer-to-Peer Audience Sharing to Make Marketing with Partners Easier… eBay Incorporates Machine Learning to Overhaul Email Marketing Platform…
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Street Fight Daily: 01.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Ex-AOL Salesman: Here’s How To Save Patch (Business Insider)…
Foursquare’s Claim to Fame, the Check-in, Could Become Its Downfall (VentureBeat)…
SEC Pressed Groupon on Accounting (New York Times)…
Street Fight’s 10 Most Popular Stories of 2011
From Patch antics to Gannett’s Deal Chicken to a Flipboard hyperlocal how-to, here’s a look back at some of the Street Fight stories that really touched a nerve (at least as far as pageviews go) during our 8 1/2-month run. Hope you all have a happy new year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2012!
Street Fight Staff and Friends Predict 2012’s Top Stories
Earlier this week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight’s writers and editors — as well as a few friends who regularly cover hyperlocal media— to submit their own prognostications…
Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’
What it comes down to is that hyperlocal companies like Foursquare and Groupon, despite their “hyperlocal” raison d’etre, need scale to bring an effective proposition to merchants and big brands. Scale helps, even if that just means a larger audience within a metro area or even a single neighborhood…
Protecting Hyperlocal Sites From User Malfeasance
The socialization of news sites encourages users to post comments and content, but such postings may be peppered with plagiarized content that infringes copyrights. Surprisingly, many hyperlocal publishers fail to take simple steps that could insulate their liability for content provided by users…
Alex’s Holiday Wishes for Hyperlocal
Personal Fight columnist Alex Salkever writes his list of what he wants to see in hyperlocal in the coming year: more “new, easy ways” for SMBs to get into the game. He’d also like to see Facebook build “an app to allow hyperlocals to build out truly robust offerings. Directories, collaborative content, editing, privileges – like a basic CMS but in the FB platform.”
Local Quotables: Crowley, Owens, Gallo, Cheong and more…
The quote of the week goes to the folks at Starboard Value LP, which owns a 4.5% stake in AOL and holds a seat on the board. In a letter to the company, Starboard went on the attack against AOL’s media business… with a pointed mention of Patch. The Batavian’s Howard Owens predicts Patch won’t survive 2012; journo Jane Stevens gets revolutionary; and Foursquare’s Dennis Crowley weighs in on Siri…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands