News and Analysis
Street Culture: Balancing Structure and Exploration in Company Culture
Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.
Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…
Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.
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Street Fight Daily: 01.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…
Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…
GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…
8 Scheduling Tools For Managing Deal Customers
When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.
Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers
In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…
Street Fight Daily: 01.24.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…
Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…
Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…
Lessons for Hyperlocal Publishers in Cheerleader’s Defamation Suit
Immunity for defamatory claims are limited only to circumstances in which a user has uploaded content without the knowledge or encouragement of the publisher. Immunity likely is lost once publishers become involved in selecting or editing user content, or if the publishers add their own negative comments.
Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011
A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…
Street Fight Daily: 01.23.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…
CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…
Why 2012 Is the Year of Mobile Advertising (Mashable)…
Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?
Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands