News and Analysis
Big MULO Moments: Amazon Day 2024 Recap & Insights
Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]
Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report
A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]
Emerging Trends and Innovations Shaping the Future of AI in B2B Sales
AI has already transformed B2B sales, but it is poised to do even more in the coming months and years. According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]
Commentary
How Much Longer Can Apple Ignore the Needs of App Developers?
Developers long favored iOS as it offered the best ability to monetize, the most valuable audiences, and the highest revenue per thousand impressions (RPM) in the app ecosystem. But are the scales now tipping in Google’s favor? Google’s recent billing move puts new pressure on Apple — an added pressure that may have contributed to the lack of new anti-tracking rules announced at Apple’s recent Worldwide Developer Conference.
How to Build a Sustainable Growth Team
A clearly outlined strategic growth plan and dedicated growth team can make all the difference. For most, however, knowing where, when, and how to start building said growth plans and teams can feel like an almost impossible riddle to solve. I’m here to help demystify the first steps toward doubling down on growth and scaling your business to its best next stage.
Latest Posts
Digital Ad Regulation Doesn’t Necessarily Spell Disaster
There is disagreement over just how severely regulations will affect publishers, advertisers, and adtech companies. Scott McDonald, President and CEO at the Advertising Research Foundation, checked in with Street Fight to provide his take on what regulations are likely to pass and how they’ll affect digital advertising.
Brands Learn to Scale Campaign Execution with Ad Automation
Jay Kulkarni, CEO and founder of Theorem, is one of a growing number of thought leaders encouraging the use of advertising optimization and automation as a way to modernize the traditional ad revenue model. Rather than relying on highly-manual processes and workflows, he believes brands should look at automation as a way to speed up order cycles and decrease errors.
Hyperlocal Restaurant Advertising Hits CTV
Roku’s new partnership with DoorDash builds a channel for CTV advertising for local restaurants that already work with DoorDash. The multi-year deal in North America offers DoorDash merchants the ability to buy and deploy interactive and shoppable ads that let users click-to-order food deliveries on the spot.
4 Reasons to Hesitate Before Using AI to Create Content
AI can’t build a differentiated brand. It can’t capture the expertise of your thought leaders. And your customers are discerning enough to tell the difference between automated and human-written content. For all three of these reasons, organizations should at least hesitate before using AI to create content.
Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers
After winning their battle against Meta for forcing users to accept personalized ads, E.U. regulators are taking on a new challenge — cookie consent banners. Specifically, lawmakers are beginning to look at how cookie consent banners are designed and whether deliberate design tricks are being used to manipulate web users.
BrightLocal Survey Finds Businesses Still Offering Incentives for Reviews
Nearly half of consumers have been offered incentives in exchange for leaving a business review, despite widespread efforts throughout the online review industry to cut down on the practice. According to BrightLocal’s Local Consumer Review Survey, the practice of offering discounts or cash in exchange for reviews is on the rise.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation