News and Analysis
Street Fight Daily: Blue Apron Prices IPO, How Retailers Can Respond to Amazon’s Disruption
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blue Apron and Delivery Hero Price IPOs Following Amazon’s Big Buy… How Retailers Will Have to Adapt to Avoid Getting Eaten by Amazon… The Race Is On to Challenge Google-Facebook Duopoly in Digital Advertising…
Report: Delivery Apps Don’t Cannibalize Restaurant Visits
Sense360’s analysis found no evidence that delivery apps lead to significant drops in restaurant visits. The analysis also found that consumers who download delivery apps tend to have higher incomes, and visit fine dining restaurants 2.5x more frequently, than those who haven’t downloaded these apps.
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Latest Posts
Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Constant Gardener: My 2 Years Tending AOL’s Hyperlocal Experiment (CJR)…
Shoppers Prefer Using Mobile Web Over Retail Apps (Mashable)…
Solving the Problem of Mobile Location: More Consumer Education than Technology (Screenwerk)…
CityMaps Releases Mobile App, Wants to Be Kayak for Places Info
After spending three months in a web-only beta, social mapping service CityMaps is making its move to mobile. The New York-based company has released its first mobile app on iOS this morning and has announced its expansion to San Francisco and Austin. The service is essentially a Kayak for local information, aggregating local signals from sites like Yelp, Twitter, and Foursquare as well as commerce companies like OpenTable, Fandango, and handful of daily deal sites…
Why Isn’t Mobile Display Advertising Huge Yet?
Instead of trying to force web paradigms onto mobile, advertisers should be rushing to localize their message and take advantage of the 1-2 punch of smartphones’ portability and location…
What Every Hyperlocal Publisher Needs to Know About Non-Competes
Hyperlocals need to study their advertising agreements closely, and determine whether they can honor — or live with — the restrictions that an ad representative, agency or ad network is imposing on them. Restrictions can influence the layout of a page, and whether publishers can work with other partners for display ads on their pages…
Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…
Loopt Sale Shows Future of Location Is Commerce (GigaOm)…
Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…
Sonar Releases Update, Positions for a Fight
The default incumbent in the exploding social discovery space has released a substantial update to its iOS app in time for South by Southwest. The upgrade brings a handful of features that debuted with the launch of its Android app on Tuesday – namely, a shift in its user interface from displaying neighboring venues to nearby people on its launch screen…
Court Weighs Dismissal of HuffPo Suit — Implications for Hyperlocals
A Federal Court in New York City is holding a hearing this afternoon to decide whether it will dismiss a lawsuit filed against the Huffington Post by unpaid writers and contributors who claim they’re entitled to a share of the proceeds from AOL’s 2011 purchase of the news site. The ruling may affect the future of hyperlocal publishers’ relationships with their contributors…
Group Commerce Acquires Dealised’s European Operations
Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem