News and Analysis
After Fits and Starts, Collaborative News Is Finally Making Headlines
For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.
Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…
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Street Fight Daily: 02.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…
Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…
Facebook Is Bringing Ads to Mobile Apps (Mashable)…
Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
Hyperlocals Need to Protect Their Social Media Branding
Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…
Street Fight Daily: 02.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Facebook’s IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)…
Why Context Is King in the Future of Digital Marketing (Mashable)…
Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)…
Could Pinterest Follow Yelp Down the Local Path?
I am fairly certain that a class of local Pinters will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because Pinterest is an extension of blogging and tweeting, really. Lots of pins actually drive through to a blog post, in fact, so it’s already seen as a traffic augmentation vehicle. I see Pinterest getting integrated into social media dashboard tools that will make it easy for local merchants running Facebook pages to add a Pinterest stream to their arsenal.
Street Fight Daily: 02.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…
Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands