News and Analysis
Street Fight Daily: As Echo Upgrades, Microsoft Releases Rival, Deliveroo Eats Up Competitor Maple
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Unveil New Echo… Food Delivery Startup Maple Shuts Down and Sells to Deliveroo After Raising $29 Million… Now Profitable, Patch Wants to Be a Platform for Other Local News Outlets…
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Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
Hyperlocals Need to Protect Their Social Media Branding
Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…
Street Fight Daily: 02.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Facebook’s IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)…
Why Context Is King in the Future of Digital Marketing (Mashable)…
Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)…
Could Pinterest Follow Yelp Down the Local Path?
I am fairly certain that a class of local Pinters will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because Pinterest is an extension of blogging and tweeting, really. Lots of pins actually drive through to a blog post, in fact, so it’s already seen as a traffic augmentation vehicle. I see Pinterest getting integrated into social media dashboard tools that will make it easy for local merchants running Facebook pages to add a Pinterest stream to their arsenal.
Street Fight Daily: 02.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…
Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…
Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet
Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…
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