News and Analysis
Yelp Empowers Multi-location Brands with New Features and Enhanced Tools
Yelp announced today its Summer Ad Product Release, designed to deliver greater value to multi-location service businesses and national brands through a series of new features and updates. This latest rollout includes tools for multi-location service businesses to generate and manage high-intent leads, such as the newly introduced Request a Quote for Brands with a […]
June Retail Sales See Moderate Growth Amid Solid Economy
Retail sales in June demonstrated moderate growth, reflecting the stability of the current economy and near-zero inflation for retail goods, according to the latest CNBC/NRF Retail Monitor, powered by Affinity Solutions. This report, by the National Retail Federation (NRF), provides a detailed overview of retail sales trends and consumer spending behaviors. Economic Overview Despite facing […]
“Coupon Clippers” are Now “Coupon Clickers and Viewers”
The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]
Commentary
Is Data the Key to Surviving the Great Resignation?
To navigate these challenging times, businesses need to create more efficient hiring processes and outline ways to effectively retain the talent they have already hired. Accomplishing both goals will require the use of quality data sources. Here are some ways that data can help companies survive The Great Resignation.
Designing a Data Collection Strategy That Improves Brand Safety
As the consumer landscape shifts, it’s critical to dig deeper and get to know your customers and understand their changing preferences—not based on guesses or assumptions, but on clean, accurate first-party data that you collect and own. That work begins with creating a solid, privacy-centric data collection strategy.
Using Local Search to Fight Inflation
Just as the pandemic increased our reliance on digital information and services, so too is inflation reflected in the volume of activities on digital platforms, such as searches for certain types of local business. The searches we conduct online are a barometer of our larger concerns, and these days, belt tightening is clearly on the minds of many consumers.
Latest Posts
Goodbye, Wild West. Hello, New Data Strategy
While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier.
Pinterest Leads the Charge on Shoppability
Even as Instagram pulls back on live shopping, another social platform is diving in further: Pinterest. The company has slowly leaned into shoppability over the past few years with more transactional features for direct commerce. Those moves include a “Shop” tab where products within videos and pins are shoppable. And on the merchant-facing end, Pinterest […]
Regulators and Enterprises Get Serious About Digital Privacy Rights
The wild west days of digital privacy are coming to a close. As European Union authorities step up enforcement of the General Data Protection Regulation (GDPR) and U.S. lawmakers continue their debate around regulating big tech, C-suite executives are being forced to step up their privacy initiatives.
Social Media May Be Winning the Search Engine Wars
As the search engine wars heat up and Microsoft prepares to unveil a new Bing powered by ChatGPT technology, a substantive competitor has entered the arena — social media. According to a new report, 82% of consumers prefer to search on social media over traditional search engines, and two in five would rather use TikTok than Google or Bing.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation