News and Analysis

After Fits and Starts, Collaborative News Is Finally Making Headlines

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For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.

Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…

PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

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CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.

Latest Posts

Seamless Rolls Out iPad App, Offers Glimpse into New Strategy

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Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…

What If Rupert Murdoch Tried to Out-Patch Patch

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What if News Corporation decided to create its own version of Patch. Could the company that brings you Fox News also deliver the news from your block? And could it do the job better — and more profitably — than Patch has?

Street Fight Daily: 02.28.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…

How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…

Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…

Do Consumers Really Want to Passively Share Their Location?

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New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

Hearsay Social VP: Local Dramatically Increases Social Engagement

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An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale…

AP’s Meltwater Suit Illustrates Risks for Hyperlocal Aggregators

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A new lawsuit filed by the Associated Press is a chilling reminder that hyperlocal publishers need to use discretion if they aggregate content created by other sites and publishers. When in doubt, hyperlocals should check with their counsel before using content of others…

Street Fight Daily: 02.27.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

3 Things Retailers Can Learn from Mom and Pop Facebook Stores (Mashable)…

Print is Dead! Long Live Print? (TechCrunch)…

Patch: We’re nothing like Main Street Connect (Jim Romenesko)…

Local Quotables: Mason, Sheetz, Evans and more

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The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.

Sharing Location For a Humanitarian Cause

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In time of war and economic downturn, many turn to charities and the general public for help. But how can you find the help you need in today’s modern mobile world? Hyperlocal, of course!

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…