News and Analysis
Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…
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Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts
The survey, which was conducted on behalf of Street Fight by third-party opinions website Toluna, polled 1,000 anonymous U.S. consumers who own handheld devices. 61% of the survey respondents were women. Of the total respondents, those inclined to accommodate ambient location tracking included 61% of individuals aged 18-34…
Getting Location Analytics Up to Speed for the Mobile Ad Revolution
The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…
JReporter Promises Local News Orgs Cheap Content, Revenues
JReporter, an application that works with the Android and iOS interfaces, allows a licensing media company to solicit content, whether it is text, video, audio or stills, from local citizens via geo-targeted messages. The user can then submit content to the news organization through the app, which integrates with the media company’s CMS…
LBS Marketing Spotlight: Golf Courses
Golfers’ cries for gadgets are making headway, and what’s more they offer a built-in opportunity for course owner/operators to make mobile and location-based services an integral part of their marketing mix. An LBS approach can help to increase loyalty, engage more golfers and appeal to their love of the game by connecting with them and the tools their already using…
PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…
Street Fight Daily: Gilt City Rebounds, Trulia Files for IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Gilt Groupe Will Distribute Local Deals Through MasterCard (All Things D)… Real Estate Listings Firm Trulia Quietly Files for IPO-sources (Reuters)… The Newsonomics of Amazon vs. Main Street (Nieman Lab)…
With Offbeat Features, Hyperlocals Can Spark Better Engagement
Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…
A Site to Suss Out What a Local Neighborhood Is Actually Like
CEO Ann Montgomery created Nabewise to be an online repository for specific information about neighborhoods in cities around the country — uncovering the type of stuff a local would know, but which someone visiting for the day (perhaps to see if they wanted to move there) would never uncover…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation