News and Analysis
Placed Analysis Uncovers Location Data Biases
According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.
‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century
The newly published report “Media-Nxt” wants to help the local news industry not only to know what it should do, but also actually start doing it. Its main authors are the students of Sean Branagan. In this Q & A, he explains why new technology is so hard for the local news industry to adopt – but why it should and must take the leap.
Latest Posts
Street Fight Daily: AOL’s MapQuest Buys Everlater, Groupon Hires COO Again
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… AOL’s MapQuest ‘Discovers’ Everlater (Seeking Alpha)… Groupon Tries Out Having a COO Again, Promotes Kal Raman (AllThingsD)… PayPal Tests QR Codes In Shop Windows; Mobile Check-Ins At Stores For Personalized Service (TechCrunch)…
SMBs on Mobile: Questions of Analytics and Performance
The proliferation of mobile apps for local continues, with all major local search players maintaining their own apps, and Apple’s App Store currently returning 347 results for the phrase “local search.” With all of this attention, the time is not far away when businesses will begin to get concerned about the presence, accuracy, and effectiveness of their listings on mobile apps. I’d love to see a service that aims at comprehensive analysis of SMB presence across the “app space” for Android and Apple…
‘Tis the Season for Mobile-Motivated Sales
Nothing makes the holidays jolly for retailers like increased foot traffic, elevated sales and full cash registers. Here’s how new hyperlocal mobile ad technologies this year are helping retailers who target some of their marketing efforts at mobile devices significantly increase their odds of achieving the jolliness they’re hoping for…
Street Fight Daily: Nokia Maps ‘Here’, Airbnb Launches Local Guides
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Nokia Maps a Course for Its Location Business, Unveils “Here” Cloud Service(AllThingsD)… Airbnb Launches Neighborhoods For Hyper-Local Travel Guides (Forbes)… GrubHub ‘Track Your Grub’ Lets You Keep Tabs on Your Order (PC Mag)…
Forget Apple vs. Google; a Battle Brews Between Yelp and Foursquare
Foursquare bears tend to ridicule the check-in as a passing fad, but the check-in did two critical things for the company. It provided a mechanism through which the company could build and maintain its own dataset, and more importantly, it served as both an opaque piece of content (“Oh look, my friend checked-in here, it must be good.”) as well as an actionable, and manipulable, piece of data that (unlike content) gains value as inventory scales…
Street Fight Daily: Google’s Hyperlocal ‘Activity Stream’, A GrubHub IPO?
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Map Maker Goes Hyper-Local with Activity Stream (CNet)… Sizing Up GrubHub’s IPO Prospects (Crain’s Chicago Business)…Death of the Classified: Publishers Struggle to Ignite Old Ads in New Media (Paid Content)…
8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday
Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…
Deals Plus Ads Equal a Bundle of Conversions
Deals companies that want to remain relevant must diversify their solution sets to include other services for local merchants. At the same time, publishers who are looking to expand digital revenues through deals and offers need to overcome some of the objections raised by merchants. We wondered what would happen if we bundled local deals with other advertising products, like display ads. The result was that publisher sales conversion rates nearly doubled…
Street Fight Daily: Yelp Settles ‘Best of’ Suit, Groupon Fights for Survival
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Village Voice, Yelp Settle ‘Best Of’ Trademark Suit (PC Mag)… Groupon Fights for Its Life as Daily Deals Fade (Reuters)… Learning From a Failed IPO (Venture Beat)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation