News and Analysis
Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns. How […]
How AI Bots, Voice Assistants Are Changing Shopper Behaviors
Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.
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Street Fight Daily: Google Maps on iOS, Amazon Pushes Local Services
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… While Apple Regroups, Google Offers a Maps App (The New York Times)… Amazon’s Latest Experiment: Installing Your TV and Other Household Items (GeekWire)… An Apple-Foursquare Hookup Could Mean The End Of Yelp Reviews In iOS (TechCrunch)…
Case Study: Brooklyn Spa Uses Credit Card Data to Identify Consumer Trends
At D’mai Urban Spa, owner Daniella Stromberg spends roughly $45,000 a year in credit card processing fees. Frustrated by the feeling that she wasn’t getting anything for her money, she turned to Swipely for help. Using the company’s payment marketing platform, Stromberg has been able to identify patterns and gain insight into how outside factors, like the weather, affect consumer behavior…
Street Fight Daily: Groupon a Tough Sell, TripAdvisor Changes Hands
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… When Does Groupon — Still at More Than 80 Percent Off — Become a Deal for Someone? (AllThingsD)… TripAdvisor Shifts to Malone (The Wall Street Journal)… Verizon Responds to FCC Complaint Over Blocking of Google Wallet, Says Google Needs to Change the App (Droid-Life)…
Should the Wash Post Expand Local or Give Up the Ghost?
Washington Post ombudsman Patrick Pexton is worried that his paper isn’t doing enough local coverage — and believes that a simple resource reallocation might fix the mix. But some think that fixing what ails the Washington Post’s local coverage is not that simple. In fact, says media blogger Alan Mutter, local coverage of this sort might not even make sense, considering the paper’s mission…
After the ‘Fiscal Cliff,’ an Opening for the ‘Journalism of Hope’
In the coming years, the reverberations from big cuts in federal spending along with the likely new stimulus spending will continue throughout America, from Washington to the states, cities, suburbs, and rural communities – and to every one of the 50,690 census tracts. This will be a long-running story that USA Today and the Gannett local papers could own – and monetize on their websites…
Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Apple Redraws Maps After Australian Drivers Led Astray in the Bush (The Guardian)… Starbucks Mobile Vets Get $10M for Cardfree Mobile Payments Tool (GigaOm)… Eight Great Location-based Mobile Campaigns from 2012 (Econsultancy)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation