News and Analysis

Yelp Analysis Finds Bright Spots for Business Growth

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A new economic outlook report released by Yelp this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. “The markets we often think of as being on the forefront of trends in food, retail and other sectors can also be the toughest for small-business success,” explains data editor Carl Bialik.

Cultural Shifts Underlines Google’s Local Enterprise Play

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“Google at one time talked about a suite of GMB products called the Business Builder but it got left on the cutting room floor of the forced march to Google Plus and the subsequent ugly separation,” Mike Blumenthal tells David Mihm. “It’s refreshing to see a similar strategy finally coming to fruition. I think we are seeing them being slowly tied together.”

Street Fight Daily: Brands Make Best of AR, Facebook Boosts Brand Intelligence

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using AR to Engage Consumers and Measure Results… Facebook Lets Brands Dive Into People’s Posts… Yext for Food Makes Menus Visible in Searches on Google, Facebook, Bing…

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#SFSNYC: Jim Brady on Building Engagement and ‘Stacking Digital Dimes’

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The TBD vet and Digital First Media editor-in-chief says that hyperlocal media must fill two roles for the reader. It has to be a water cooler — a place where people come to engage with news in a community — and an ATM, a utility connecting readers with actionable information.

#SFSNYC: Making Data Work for Hyperlocal Media

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In the wake of the Journatic scandal, the role of automation in hyperlocal publishing remains uncertain. Leaders from top hyperlocal media companies addressed the issue during a panel at Street Fight Summit on Wednesday. They discussed how use of data is affecting media today and the way it can make scale possible tomorrow…

#SFSNYC: Think Context Not Platforms, Says Google’s Tim Reis

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While 2012 was mobile’s breakout year, Tim Reis, head of mobile and social solutions at Google, urged marketers to move this year beyond platforms and instead focus on context during a morning keynote at the Street Fight Summit on Wednesday. “Consumers are very comfortable across [multiple] platforms; they don’t silo these activities,” said Reis…

#SFSNYC: Patch has Grown Up ‘Enormously,’ Says Webster

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In a fireside chat with Forbes’ Jeff Bercovici at the Street Fight Summit on Tuesday, Patch’s co-founder and president, Warren Webster, defended his closely watched hyperlocal network, denying reports that the AOL property was struggling to sustain its rapid growth.

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

#SFSNYC: Solving the Local Data Problem

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“The job of getting local data right, much less international data, is bigger than any one company,” said Tyler Bell, VP of product at Factual, during an afternoon panel discussion at the Street Fight Summit.

#SFSNYC: Making Hyperlocal Media Work

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Amid a body-strewn battlefield on which even the smartest media companies have fallen, some founders of post-2009 start-ups, Leela de Kretser, publisher of DNAinfo (New York and Chicago); Zohar Yardeni, CEO of Daily Voice (suburban and rural New York state and Massachusetts); and Josh Fenton, cofounder of GoLocal24 (throughout New England); discussed ways to beat the curse during a panel discussion at the Street Fight Summit in New York City…

#SFSNYC: Local Commerce Shifts Toward Retention

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As deals firms lick their wounds, leaders from the local commerce space agreed during a morning panel discussion at Street Fight Summit in New York, that the ecosystem has shifted focus from acquisition to retention…

#SFSNYC: Monetizing Location – Native or Display?

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During a panel at the Street Fight Summit in New York, executives from Pandora, Foursquare and Verve Wireless explored monetizing location on mobile, hitting on key issues like native advertising, the display ecosystem, and reaching brands.

#SFSNYC: PayPal’s Walt Doyle on Navigating the “Purchase Pretzel”

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During his morning keynote at the Street Fight Summit onTuesday, Walt Doyle, GM of Paypal Media Network, took a deep dive into eBay’s $3 billion push into local, demonstrating both the opportunities and the frustrations of that space…