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PlaceIQ Unveils Tool to Measure Holistic Impact of Ads on In-Store Visits

October 3, 2017October 2, 2017 by Stephanie Miles

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Quick-service restaurants that rely primarily on cash transactions have traditionally had a tough time understanding the real world impact of advertising on channels like television and desktop. A new product from PlaceIQ and comScore promises to change that.

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Street Fight Daily: Uber Partners with Westfield Malls, Amazon Targets CPG Brands

October 3, 2017October 3, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Partners with Westfield to Offer Mall Lounge and Pickup/Drop-off Points… Amazon Benefits as CPG Advertisers Trim Dollars… Walmart Acquires New York Delivery Startup Parcel…

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The Impending HTTPstrophe — And What it Means for Local Businesses

October 2, 2017June 11, 2019 by David Mihm and Mike Blumenthal

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“Google is rapidly moving towards a time when HTTPS will be an absolute necessity for websites,” writes David Mihm to Mike Blumenthal. “As soon as this month if an http:// website contains any input field, users will start getting scary security messages.”

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Street Fight Daily: Facebook Threatens Yelp, Locu Expands

January 16, 2013January 29, 2013 by The Editors

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

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#SFSNYC: Solving the Local Data Problem

January 15, 2013January 18, 2013 by Emily Gordon

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“The job of getting local data right, much less international data, is bigger than any one company,” said Tyler Bell, VP of product at Factual, during an afternoon panel discussion at the Street Fight Summit.

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#SFSNYC: Making Hyperlocal Media Work

January 15, 2013January 18, 2013 by Emily Gordon

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Amid a body-strewn battlefield on which even the smartest media companies have fallen, some founders of post-2009 start-ups, Leela de Kretser, publisher of DNAinfo (New York and Chicago); Zohar Yardeni, CEO of Daily Voice (suburban and rural New York state and Massachusetts); and Josh Fenton, cofounder of GoLocal24 (throughout New England); discussed ways to beat the curse during a panel discussion at the Street Fight Summit in New York City…

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#SFSNYC: Local Commerce Shifts Toward Retention

January 15, 2013January 18, 2013 by Michele Maciejewski

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As deals firms lick their wounds, leaders from the local commerce space agreed during a morning panel discussion at Street Fight Summit in New York, that the ecosystem has shifted focus from acquisition to retention…

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#SFSNYC: Monetizing Location – Native or Display?

January 15, 2013January 18, 2013 by Michele Maciejewski

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During a panel at the Street Fight Summit in New York, executives from Pandora, Foursquare and Verve Wireless explored monetizing location on mobile, hitting on key issues like native advertising, the display ecosystem, and reaching brands.

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#SFSNYC: PayPal’s Walt Doyle on Navigating the “Purchase Pretzel”

January 15, 2013January 18, 2013 by Emily Gordon

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During his morning keynote at the Street Fight Summit onTuesday, Walt Doyle, GM of Paypal Media Network, took a deep dive into eBay’s $3 billion push into local, demonstrating both the opportunities and the frustrations of that space…

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Yext Expands into Rich Content With Expanded Listings

January 15, 2013January 15, 2013 by Isa Jones

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Yext has rolled out a new feature called Power Listings +, which brings rich content lists to its existing Power Listings product. Businesses can now syndicate staff bios, event calendars, and product availability information in real time across a network of search engines, mapping services, and mobile apps as part of their existing subscription.

News & Analysis

5 Platforms Retailers Can Use for Same-Day Delivery

January 15, 2013January 16, 2013 by Stephanie Miles

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Brick-and-mortar retailers that offer same-day delivery options give customers the best of both worlds — letting them support local businesses, without having to get off the couch to do so. Here are five start-ups that local businesses can use for expedited delivery…

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Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended

January 15, 2013January 15, 2013 by Steven Jacobs

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… PayPal Adds New Retailers For In-Store Payments Product; Tests Order-Ahead Pickup At Jamba Juice (TechCrunch)… Hyperlocal is Deserving of Its Hype (The Guardian)… Scoutmob Finds Surprise Success with Etsy Competitor Shoppe (PandoDaily)…

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National Advertisers: Time to Get Local

January 14, 2013January 14, 2013 by Mike Boland

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“Local” is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific advertising inventory. The same thing is happening in mobile. The projected growth in local mobile ad spending will mostly come from national advertisers that localize campaigns…

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