News and Analysis
Brand-building Expert Norty Cohen to Marketers: Consumer Engagement Is Key
Cohen’s message is that the old ways of trying to connect via TV and other media just aren’t as effective as they used to be. What you need now is to make a connection with the potential consumer of your product or service. And the person who now has a relationship with the brand can then help spread the message via word of mouth.
Street Fight Daily: Google Takes Over Local Bookings, Snap Goes Programmatic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve with Google Booking Service to Open Beyond U.S. and Include Restaurants… Snap Turns to Programmatic Ads for Snapchat Shows… The Most Successful E-Commerce Brands Build for Mainstream America…
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
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Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…
Andrew Mason Out as Groupon CEO
Groupon CEO Andrew Mason was fired by the company’s board Thursday, less than 24 hours after dismal earnings sent the company’s stock price into a tailspin. The board is currently looking for a replacement, and board members Eric Lefkofsky and Ted Leonisis will serve as co-CEOs of the company until one is found…
Report: Blocking Access to Wi-Fi Could Hurt Retailers
Wi-fi connectivity may be starting to affect where consumers decide to shop, according to a new report by JiWire. The study, which surveyed users across the company’s ad-supported wi-fi network, found that one out of two mobile consumers are influenced by the availability of in-store wi-fi when deciding where to shop…
With Mobile Growing, WPP Sees Opportunity to Make DOOH Smarter
The agency’s Spafax Networks has announced a new partnership that will bring PlaceIQ’s audience data to its DOOH buying process. Like PlaceIQ’s channel partners in the mobile space, Spafax can use the latitude-longitude data associated with its inventory to target media by audience segments like “middle aged moms” or “business travelers” in vendor and geography.
LocalVox Turns to SMB Seminars to Drive Leads in New Markets
New York-based LocalVox is expanding from New York and Boston to Washington D.C. The move is a small-but-significant step in the company’s grand plan to replace legacy players like ReachLocal as the marketing platform of choice for local businesses. LocalVox’s product allows small business to publish content across their own email, social, and web properties, as well as to a host of listing sites and other media properties from a single touchpoint…
Street Fight Daily: Samsung’s ‘Passbook’ App, PayPal Co-Founder’s Payments Play
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Samsung Takes a Page from Apple’s Passbook With New Wallet App (Verge)… PayPal Co-Founder Levchin Launches New Payments Startup, Affirm (AllThingsD)… Apple Patents Situational Awareness And Location Information Sharing For Mobile Devices (TechCrunch)…
Just Another Chat With a Frustrated Patch Editor
“We have had two conference calls in a row the last two weeks with the people at HQ excitedly talking about big ideas that are going to get us to profitability, but the ideas sound like bad ones, not to mention ones that they have already tried,” said this editor, a mix of frustration and exasperation in his voice. “They are getting farther away from the hyperlocal vision and really pushing generic SEO content to try and get unique visitors…”
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation