News and Analysis
Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Are Racing to Reach Rapidly Growing Audiences on Echo and Google Home… Pizza Hut, Toyota Team Up for Pizza Delivery in Driverless Vehicles… Vox Media Takes a Measured Approach in Growing Its Programmatic Marketplace…
Street Fight Daily: Facebook Dives Deep on Video Ad Data, Uber Gears Up for 2018
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Releases Research Examining Complexities of Video Ads… Uber Powered 4 Billion Rides in 2017. Its COO Explains How It Will Do More in 2018… Could Snap’s Unusual and Generative Structure Also Be Its Breaking Point?…
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How Will Jeff Bezos Redefine the Newspaper?
Amazon has always been a virtual marketplace, where the location of the buyer has very little to do with a transaction. Bringing the Bezos vision to bear on a community-oriented portal could mean any number of things, but it certainly means the potential for services that bear some resemblance to traditional journalism but are remediated into a form that takes advantage of digital commerce and social media, while maintaining a sense of local community…
As Local Media Shed Staff, Personal Franchise Sites Could Fill the Void
The independent voice of the individual can make “the news” more personal, more compelling, and more exciting. The nuances of the trade can be taught, but people planted within the community with knowledge and perspective offer something that traditional media companies can’t or won’t. And linking local bloggers together is a viable concept…
Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Will Foursquare CEO Dennis Crowley Finally Get It Right? (Fast Company)… Thrillist Expands, Becomes a Blend of Frommer’s and Foursquare (AdAge)… Seamless and the Online-Takeout Trend Makes Restaurants Queasy (BusinessWeek)…
With New Yelp Partnership, ReachLocal Puts (Some) Eggs in SaaS Basket
Less than a month after Yelp rolled out a partnership with Delivery.com and Eat24 to bring online ordering to the reviews site, the company announced on Tuesday the addition of ReachCommerce, ReachLocal’s newly launched booking software, to the Yelp Platform. The partnership will allow users to process book appointments with service providers, which use the ReachCommerce software, without leaving the Yelp app or site…
As Bezos Takes Over Wash Post, Will D.C.’s Merchants Advertise With the Enemy?
The Post built its now-shrunken publishing might by providing a marketing medium for the bricks-and-mortar stores in the D.C area that the paper’s new owner Jeff Bezos — and other online retailers — have spent the past couple of decades steadily grinding into dust. One has to wonder whether those businesses that remain will really want to give their precious marketing dollars to the same man who is eating away at their market share at his “day job.”
Why Brands Need a Local Voice on Facebook
Street Fight recently caught up with Brand Networks’ chief executive, Jamie Tedford, to discuss the evolving local opportunity for brands on Facebook, the value in maintaining both a “brand” and “local” voice on Facebook, and the need to create a more responsive (and decentralized) approach to social media…
5 Tools That Bring Web-Like Analytics to Offline Locations
It isn’t chance that e-commerce retailers like Amazon are generating billions of dollars in online sales. Digital commerce businesses are utilizing big data analytics to measure shopper behavior, click-through rates, and page views when designing their online sales outposts. Here are five hyperlocal vendors bringing web-style analytics into the real world…
Street Fight Daily: Food Delivery Merger Stirs Concerns, Apple Beefs Up Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Food Delivery Merger Stirs Concerns (Wall Street Journal)… Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires (Apple Insider)… UrbanSpoon To Focus On Quality Restaurant Reviews After Selling Rezbook To OpenTable (TechCrunch)…
Dongle Domination: 40% of SMBs Use Mobile Card Readers
A new report from BIA/Kelsey finds that 40% of small and medium-sized businesses already accept payments with a mobile credit card reader, and another 16% of the businesses plan to add capability within the next year. The numbers come amid an across-the-board increase in small business engagement with the digital tools, with social media and mobile advertising also taking a larger chunk of business owners time and money…
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