News and Analysis
Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Local Digital News Publishers Are Ignoring Display Revenue… IAB: Big Digital Ad Platforms Must Mine SMB Market to Keep Growing… Hearst Scored Record Profits for 7th Consecutive Year by Investing in Data…
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As Local Media Shed Staff, Personal Franchise Sites Could Fill the Void
The independent voice of the individual can make “the news” more personal, more compelling, and more exciting. The nuances of the trade can be taught, but people planted within the community with knowledge and perspective offer something that traditional media companies can’t or won’t. And linking local bloggers together is a viable concept…
Street Fight Daily: Behind Foursquare’s Founder, Thrillist Expands Local Coverage
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Will Foursquare CEO Dennis Crowley Finally Get It Right? (Fast Company)… Thrillist Expands, Becomes a Blend of Frommer’s and Foursquare (AdAge)… Seamless and the Online-Takeout Trend Makes Restaurants Queasy (BusinessWeek)…
With New Yelp Partnership, ReachLocal Puts (Some) Eggs in SaaS Basket
Less than a month after Yelp rolled out a partnership with Delivery.com and Eat24 to bring online ordering to the reviews site, the company announced on Tuesday the addition of ReachCommerce, ReachLocal’s newly launched booking software, to the Yelp Platform. The partnership will allow users to process book appointments with service providers, which use the ReachCommerce software, without leaving the Yelp app or site…
As Bezos Takes Over Wash Post, Will D.C.’s Merchants Advertise With the Enemy?
The Post built its now-shrunken publishing might by providing a marketing medium for the bricks-and-mortar stores in the D.C area that the paper’s new owner Jeff Bezos — and other online retailers — have spent the past couple of decades steadily grinding into dust. One has to wonder whether those businesses that remain will really want to give their precious marketing dollars to the same man who is eating away at their market share at his “day job.”
Why Brands Need a Local Voice on Facebook
Street Fight recently caught up with Brand Networks’ chief executive, Jamie Tedford, to discuss the evolving local opportunity for brands on Facebook, the value in maintaining both a “brand” and “local” voice on Facebook, and the need to create a more responsive (and decentralized) approach to social media…
5 Tools That Bring Web-Like Analytics to Offline Locations
It isn’t chance that e-commerce retailers like Amazon are generating billions of dollars in online sales. Digital commerce businesses are utilizing big data analytics to measure shopper behavior, click-through rates, and page views when designing their online sales outposts. Here are five hyperlocal vendors bringing web-style analytics into the real world…
Street Fight Daily: Food Delivery Merger Stirs Concerns, Apple Beefs Up Maps
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Food Delivery Merger Stirs Concerns (Wall Street Journal)… Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires (Apple Insider)… UrbanSpoon To Focus On Quality Restaurant Reviews After Selling Rezbook To OpenTable (TechCrunch)…
Dongle Domination: 40% of SMBs Use Mobile Card Readers
A new report from BIA/Kelsey finds that 40% of small and medium-sized businesses already accept payments with a mobile credit card reader, and another 16% of the businesses plan to add capability within the next year. The numbers come amid an across-the-board increase in small business engagement with the digital tools, with social media and mobile advertising also taking a larger chunk of business owners time and money…
Street Fight Daily: Google Invests In Reviews, Foursquare’s Co-Founder Opens Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Launches City Experts Program To Encourage Higher Quality Google+ Local Reviews (TechCrunch)… Foursquare Cofounder Naveen Selvaduri Opens Up About His Exit: “I Wanted To Stay” (Fast Company)… Investors May Yet Cry For Yelp (Wall Street Journal)…
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