News and Analysis
Shots & Snacks: New Placer.ai Study Reveals How Health Clinics Help Grocers
The concept of stores within stores is nothing new. Sephora has a deal with Kohls. Athleisure stores now often feature workout classes. And Tommy Bahama is both a retailer and an island bar and restaurant. Now, a new study by Placer.ai reveals that placing health clinics within a grocers store can significantly impact traffic and […]
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Latest Posts
6 Influencer Relationship Management Platforms for Brands
Just about anyone can call themselves a creator these days, and that makes it harder than ever for brand marketers to cut through the noise when putting together their influencer campaigns. With the creator economy on track to become a $100 billion industry, more brands and agencies are searching for tools to source potential brand […]
BOOM: Cookies
We’re not talking about tracking cookies. We’re talking about the kind we eat. Despite the healthy food trend, people still like a sweet splurge now and then. The snack market is up and estimated at $300B in 2023. The average American eats three or more cookies daily and 35,000 cookies throughout their lifetime. That’s a […]
Why Emotional Marketing Offers Greater Resonance Now Than Ever
With the economy in a state of flux, and federal interest hikes constantly on consumers’ minds, it’s no surprise that marketers are choosing to be more selective about where they spend their budgets. One area that isn’t facing a downturn is the e-commerce app industry, where marketing spend for attracting new shoppers to apps is […]
Impossible? How to Actually Get a Return on Your Technology Investments
Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions. However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because […]
UserTesting Integrates with Contentsquare, Links User Feedback to Actual Experiences
UserTesting, a technology firm that helps businesses get rapid customer feedback, is partnering with the digital experience platform Contentsquare to make it easier for businesses to gauge the performance of their digital experiences. The partnership, announced just this week, allows UserTesting and Contentsquare clients to unlock additional customer experience insights across all digital properties, and […]
Multi-Location Marketing Mistakes That Could Tank SEO Success
As a marketing professional, you probably know how to avoid common industry pitfalls. But even if you think you’ve got a foolproof strategy, you can always count on Google to throw another curveball your way. And if you’re not thinking ahead, you could easily fall behind. With that, consider these five commonly overlooked marketing mistakes […]
The Halo Effect: Prime Day Success Leads to Retail Boom
It works. That’s the main takeaway from the latest round of Prime Day data from Criteo, which shows that sales during Amazon’s annual promotional event were hotter than ever in 2023. The role of Prime Day as one of the premiere shopping events of the year, led only by Black Friday and Super Saturday, in late […]
C’mon Publishers and Streamers, Give It a Wurl
When it comes to solving business problems, the Wurl platform addresses three core needs in the CTV ecosystem for content publishers and streamers : monetization, performance marketing, and distribution. On the monetization front, it helps publishers and streamers maximize their supply by connecting them with advertisers. In terms of performance marketing, its connects publishers and […]
Raising Cane’s Adds Dazzle (and Fries) to its Footprint on Times Square
Times Square in New York City is known as the “Crossroads of the World.” And MULO (multi-location) brand Raising Cane’s is known for its chicken finger meals and sauces. The Texas-based brand hired a local New York (Brooklyn-based) creative agency called Wellcom to create “show-stopping decor” for this 8,000 SF restaurant chain’s location. This restaurant […]
Survey: Walmart Ranked Most Promising Retail Media Network
It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]
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