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Mobile Local Media: The State of the Union
The end of the year is upon us and that means top ten lists, year-in-reviews, and predictions galore. Sort of in that spirit but a slightly different format, I’ve been organizing the way I look at the mobile local world into a few buckets. So as this month’s column, here’s my state of the union in mobile local media…
How Hyperlocal Publishers Can Leverage Native Ads
Depending on your perspective, so-called “native advertising” is either a bold new frontier or the re-naming of a tried and true form of advertising — the advertorial. But either way, it is a tool that should be in the kit of every hyperlocal publisher because native ads can deliver content from the native (local) perspective that hyperlocals share with their readers…
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Paid Placement Helps GrubHub Pad Its Bottom Line
Grubhub posted better-than-expected earnings Thursday sending shares up slightly in early trading. The online ordering company, which hit the public markets earlier this year, saw revenue and profit inch up slightly in a seasonally less active third quarter due in part to the adoption of a new auction-based commision model…
Street Fight Daily: Groupon Knocks Off Yelp, Apple’s Loyalty Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… With Yelp Knockoff, Groupon’s Still Searching for Magic Bullet (Recode)… Apple Pay Loyalty Program Due to Start Within the Year (Bank Innovation)… Macy’s Links With Google To Show Mobile Users What’s In Stock Nearby (AdAge)…
With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray
Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way…
Wooing Restuarants, Retail Software Startup LightSpeed Buys POSIOS
Point-of-sale startup Lightspeed said Wednesday it has purchased a belgian competitor, POSIOS, to help the firm enter the food service vertical and expand internationally. The deal underscores the potential for consolidation within a small business software segment that has seen an intense influx of capital and redrawing of product lines…
Street Fight Daily: Apple Opens Listings, Yelp Adds Hotel Bookings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Apple Launches “Maps Connect,” Self-Service Local Listings Portal (Search Engine Land)… Yelp Leaps Into Hotel Bookings With New Hipmunk Partnership (Skift)… Uber Drivers Across The Country Are Protesting Today — Here’s Why (Business Insider)…
Gannett Papers Evolve to Avoid Becoming Publishing’s ‘Buggy Whips’
In the news media’s digitally focused 21st century, newspapers are often dismissed as an “industrial-age” product. But it’s not clear that they’ll become what whale oil was to the 19th century’s petroleum . For a macro-look at how this is playing out at Gannett, we caught up with the media giant’s SVP for News, Kate Marymont…
Making the Case for Ambient Services (Again)
The excitement around ambient services has faded as Highlight and others have failed to gain traction. But in many ways the ambient services that failed in 2011 and 2013 are poised for a comeback. Within the next few years, the technology will be in place to make these long sought-after scenarios a reality…
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