News and Analysis
Holidays 2024 Installment 7: Christena Garduno Predicts the Spending Future
Christena Garduno is the CEO of Media Culture, a performance marketing agency. As we continue our Holiday Shopping 2024 trends predictions, she offers her perspectives on what and where people will experience retail gift shopping this year. What is your #1 prediction for the holiday shopping season? “Experiential retail will play an even greater role […]
Give the People What They Crave! Gregg Majewski Adds Brand to Portfolio
Gregg Majewski was one of the highlight speakers at Street Fight LIVE 2024. This week, he made the news with Craveworthy Brands’ acquisition of Fresh Brothers Pizza, a MULO (multi-location) company with 22 locations. Craveworthy is currently the parent company of: BD’s Mongolian Grill Dirty Dough Flat Top Grill Genghis Grill Krafted Burger Bar + […]
Report: Advertisers Must Include Mobile Games in the Media Mix
It looks like the mobile channel is undervalued or at least under-utilized in advertising. Who knew? More specifically, the mobile gaming audience is being overlooked. According to a report by Digital Turbine called, “The Game-Changing Shift Report Series: CPG Edition. Why Brands Need to Consider Mobile Games in Their Media Mix,” ad campaigns miss up […]
Commentary
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
Latest Posts
Why November 7th Could Be Your Most Important Day of 4th Quarter
What are you doing on November 7th? If you work in a MULO (multi-location) business, you should only be in New York City at the Place conference. Why? Leaders from retail, restaurants, and other multi-location categories will be there, along with the agencies and technology companies that help take their marketing to the next level. Street […]
Brands Get Enhanced Metrics to Measure Against Data Compliance
Does the world need another set of data compliance metrics for programmatic media campaigns? Executives at Compliant, a compliance technology company, and the contextual advertising startup Peer39 are betting on it. The two firms are partnering on a set of data compliance metrics for programmatic media campaigns meant to address the need for new standards […]
The MULO Dozen: September in Review
Welcome to a new monthly section of Street Fight! Every 30 days (or so), we’ll be recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that has multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. […]
Meet a New Flock of Local Influencers: An Interview with Emily Steele of Hummingbirds
Meltwater recently reported on “influencer fatigue” and asserted that only 3 percent of consumers are still swayed by the opinions of celebrities. But we all know that word-of-mouth marketing and targeted social media with the help of local influencers can still be highly effective tactics. A new breed (or should we say flock*) of influencers […]
LG Ad Solutions, Affinity Take On Closed-Loop CTV Targeting
LG Ad Solutions and Affinity Solutions are launching a new closed-loop CTV targeting and measurement solution that integrates Affinity’s purchase data with LG Ads’ CTV ad infrastructure to help brands optimize ad spend for conversions. The new solution, dubbed LoopIQ, launched just this week. According to the companies, the LoopIQ solution comes in response to […]
Geofencing: How to Leverage Location-based Ads
Geofencing is one of the most underutilized paid media strategies. Marketers in any vertical can use targeted location-based ads to serve personalized creative and messaging to the right audience, whether that user is on the other side of the globe or walking by the front door. What Is Geofencing? Geofencing is delivering digital ads based […]
BOOM: Pets are a Profitable Priority for MULO Brands
Consumers are spending on their “fur babies” these days in record numbers! Viewed as members of many families, dogs, cats, birds, guinea pigs, and even rabbits and snakes compel shoppers to take out their wallets to feed, tend to, and even dress their beloved animals. The market size for the the pets care segment was […]
Real Talk About Advertising ROI: Focusing on Fundamentals
Advertising isn’t an exact science: at best, advertisers might be able to establish cause and effect between a particular campaign and ROI, but the why of why a campaign succeeded or failed is often a mystery. Agencies and their clients will often have to move from quantitative analysis (each dollar spent translated to X amount […]
Survey: Despite Data Privacy Fears, Consumers Eagerly Embrace AI to Save Money
Consumers are leery of many things, but artificial intelligence doesn’t appear to be one of them. That’s according to a new survey by UserTesting, which found that despite concerns over data privacy — and a general uneasiness about brands using their personal information without consent — the majority of Americans are eager to embrace AI […]
Yelp Launches Index to Combat Deceptive Reviews
With fraudulent reviews on the rise, Yelp is making a change. Since 2012, Yelp has placed more than 4,900 Compensated Activity Alerts and Suspicious Activity Alerts, but for consumers, it can be difficult — if not impossible — to tell which businesses are bad actors on the platform. Now, in an effort to combat the […]
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