Multi-location Street Fight Session Place 2023 Nov 7

Why November 7th Could Be Your Most Important Day of 4th Quarter

Share this:

What are you doing on November 7th? If you work in a MULO (multi-location) business, you should only be in New York City at the Place conference.


Leaders from retail, restaurants, and other multi-location categories will be there, along with the agencies and technology companies that help take their marketing to the next level.

Street Fight (and yours truly)  has assembled and will be moderating two great thought-provoking sessions for the first time.

The morning panel will include five diverse MULO trendsetters. You’ll learn:

  • How a founder took his cookie business from campus to commerce.
  • Why eatertainment and sportainment may be the future of MULO dining.
  • How established brands can innovate to attract new traffic.
  • Do’s and don’ts of location expansion and how to save time and money on the process, using next-gen technologies.
  • Why hyper-local “near me” search is more important than ever and why it can’t be left entirely in the hands of IT professionals and agencies.

And our afternoon “fireside chat” with Rowan founder Louisa Schneider will reveal:

  • Where new and fresh retail concepts can come from
  • How a new brand can secure funding (and some of the challenges faced by women founders)
  • Why “store within a store” is sometimes not the best strategy for retailers

What else will happen that day?

You’ll hear from major brands like Google, Microsoft, iHeartMedia and Mastercard how to drive customers into brick-and-mortar businesses.

Of course, we’ll have a session on Generative AI.

And a cocktail party and breaks, so you can meet one-on-one with some of the thought leaders who are blurring the lines between physical and digital because we all know that omnichannel shopping and services is here to stay.

But, because the conference is only one day, you can return to your office the next day with 100s of ideas to apply to your brand or agency.

After all, do you want consumers and businesses to find your competitors when they search “XXX near me” these days?

You may be price-conscious.  After all, many companies are belt-tightening these days.

It’ll cost less than you may think. Simply use code FON for a significant discount.

See you on November 7th!

Nancy A Shenker, senior editor with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in, the New York Times and Forbes.