News and Analysis
S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns
Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.
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5 Hot Startups Connecting the Local Economy
It’s not just big box stores and ecommerce sites that are impacting our malls and main streets: the web has started to reinvent the very systems that help us find, buy and get on our hands on goods and service for sale in the real world. Here are five startups that want to help better coordinate our local economies…
Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…
6 Market Research Strategies for Hyperlocal Startups
Hyperlocals shouldn’t take a one-size-fits-all approach to market research. A strategy that worked great for one startup may be a total failure for another. While many successful hyperlocals have been systematic in their qualitative and quantitative market research measurements, others have taken a more relaxed approach by cold-calling potential clients…
Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…
Media Experts Huddle to Map a Plan for the Future of Digital News
Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…
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