News and Analysis

News & Analysis

As Boomers Warm to Mobile, Brands Look to Capitalize

by Stephanie Miles Share this  
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Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.

News & Analysis

Innovation Pays Off for Nation’s Biggest Retailer

by Joseph Zappa Share this  
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Walmart posted strong sales in Q3, suggesting that its determination to compete with Amazon by investing in cutting-edge, tech-driven approaches to retail is paying dividends. Read on for some of the top trends Walmart is capitalizing on.

News & Analysis

The Secret to Alibaba’s Singles Day Success? Brick-and-Mortar

by Joseph Zappa Share this  
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We’ve all heard by now that Alibaba’s Singles Day—think of it as the Chinese Prime Day—shattered sales volume records, recording over $30 billion in revenue for Jack Ma’s retail giant. What you haven’t heard is that brick-and-mortar retail played a key role in that windfall.

Commentary

Commentary

6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

by Avi Lambert and Nick Kellet Share this  
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Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.

Commentary

5 Reasons Why Local Marketing Will Mature in 2016

by Gary Cowan Share this  
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The past few years have seen the introduction of a whole universe of new tools designed to address individual aspects of digital marketing. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions, DataSphere’s Gary Cowan predicts. Here’s a look at five ways SMB local marketing will mature in the coming year.

Commentary

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

by Adam Burrows Share this  
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When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

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News & Analysis

Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…

News & Analysis

5 Dashboards for Monitoring Nearby Social Content

by Stephanie Miles Share this  
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Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

News & Analysis

Bringg CTO: Delivering On-Demand Experiences ‘Never Existed Before’

by Joseph Zappa Share this  
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The emergence of on-demand applications has set a new standard for convenience that has left existing companies struggling to keep up with on-demand startups. Street Fight recently caught up with Bringg’s CTO Lior Sion to talk about the market opportunity for local on-demand.

News & Analysis

Street Fight Daily: The Evolution of Groupon, Target Tests Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Rise, Fall, and Improbable Comeback Strategy of Groupon (Eater)… Target Testing Beacons to Provide In-Store Shoppers Coupons, Recommendations (Minneapolis StarTribune)… Instacart Makes Its First Acquisition With “Acqui-hire” Of App Maker Wedding Party (TechCrunch)…

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

by Neal Polachek Share this  
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Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

News & Analysis

6 Strategies for Growing a Business Using App Analytics

by Stephanie Miles Share this  
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Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.

News & Analysis

Street Fight Daily: Google Beacons Could Transform Local Biz, Instagram’s New API

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google Beacons Could Transform Local Business (Search Engine Land)… You’re About To See More Instagram Ads Thanks To Its New API (The Next Web)… The Agency View on Vox Media: ‘The Modern-Day Condé Nast’ (Digiday)…

News & Analysis

5 Name-Your-Price Platforms for Local Merchants

by Stephanie Miles Share this  
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Rather than running storewide sales and discounting more products than necessary, some businesses are taking advantage of name-your-price platforms to sell their goods at whatever price customers are willing to pay.

News & Analysis

As McClatchy Goes All In on Digital, Stock Price Sags Further

by Tom Grubisich Share this  
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In the past several weeks, McClatchy stock has hit record lows — falling from about $5 a year ago to around 80 cents per share now. Why is there such a mismatch between the smart steps the company is taking in digital and its financial performance?

News & Analysis

Street Fight Daily: Yahoo Acquires Polyvore, Microsoft Invests $100 Million in Uber

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Snags Social Commerce Site Polyvore (Wired)… Microsoft to Invest $100 Million in Uber (Seattle Times)… Attention, Shoppers: Shopping With a Store App Means You’ll Visit More and Stay Longer (Venture Beat)…

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