News and Analysis

News & Analysis

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

by Joseph Zappa Share this  
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How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday. 

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What Will AR Mean for Consumer Brands?

by Mike Boland Share this  
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What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.

News & Analysis

5 Big Takeaways from Black Friday 2018

by Joseph Zappa Share this  
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As Cyber Monday gets underway, another Black Friday looms behind us. Below are the highlights of brick-and-mortar retail’s big day as we prepare for the windfall expected from its digital counterpart.

Commentary

Commentary

How the Tech Emerging From CES Could Impact Local Advertisers

by Lynn Tornabene Share this  
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While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

Commentary

How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

by Gib Olander Share this  
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Knowing your hours of operation is one of the first searches that customers undertake as they navigate their options when they look for things to do and places to go. Being available to potential customers means managing your store hours as a dynamic and scale-able data asset.

Commentary

Ad Tech, Local Media and the 2016 Political Campaign

by Andrea Duggan Share this  
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In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.

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INFOGRAPHIC: The Complex SMB Marketing Ecosystem

by Lorren Elkins Share this  
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As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

News & Analysis

‘Indie’ Times of San Diego Marches Northward With Twin Site in Metro L.A.

by Tom Grubisich Share this  
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Digital media vet Chris Jennewein left Patch after the Aol sale, and returned to San Diego to launch the independent Times of San Diego. He is now a direct competitor to the Union-Tribune, and has started a twin regional site called MyNewsLa.com.

News & Analysis

Street Fight Daily: Why Uber Won’t Go Public For More Than a Year, The Disappointment of Zulily

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber Is Waiting to IPO (Inc.)… The Largest E-Commerce Acquisition Ever Is Actually a Disappointment (Recode)… In-Store Personalized Digital Display Pushes Purchases (eMarketer)…

Commentary

Why Social Recommendations Are Vital for Local Online Marketplaces

by Yoav Schwartz Share this  
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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

News & Analysis

Raise Report: Massdrop, Mogl, Kik, Zocdoc Score Robust Rounds

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for Revel Systems, Massdrop, and Peach.

News & Analysis

Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

by Annie Melton Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

Case Studies

Case Study: Bubble Tea Shops Use Boosted Facebook Posts for Customer Acquisition

by Stephanie Miles Share this  
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Like many merchants, the team behind Boba Guys relies primarily on unpaid marketing campaigns for customer retention, using organic tactics like posting exclusives and inside news on social media. Ten percent of Boba Guys’ marketing is aimed at customer acquisition.

Commentary

Geofencing at Events: How to Reach Potential Customers Live and On-Site

by Alex Palmer Share this  
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Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.

News & Analysis

Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…

Commentary

A New Political Campaign Methodology Connects Supporters With Localized Social Media

by Patrick Kitano Share this  
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It’s self-evident that campaigns should be promoted at local levels, where word-of-mouth buzz can truly happen within neighborhoods. As the 2016 national election approaches, campaigns have the opportunity to harness local social more directly than ever before.

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