News and Analysis
Years After YouTube-Driven Brand Safety Crisis, Consumer Concerns Remain
A whopping 60% of consumers surveyed by mobile ad tech firm AdColony say they still see content on Facebook that is damaging to brands, and 49% say seeing appropriate advertisements in proximity to harmful content negatively affects their perception of proper advertisers. That’s the most provocative finding from a survey that indicates the brand safety issue is far from resolved in the digital advertising ecosystem.
Measuring the Impact of McDonald’s Push Into Automation, Personalization
With the right personalization and automation technology in place, McDonald’s is said to have plans to learn about customers through their ordering behaviors. More specifically, McDonald’s is planning to use Dynamic Yield’s technology to create a drive-thru menu that can be tailored based on factors like weather, restaurant traffic, and trending menu items. For example, when the temperature tops 100 degrees, milkshakes and ice cream sundaes might move into a prominent spot on the drive-thru menu board. When it starts raining outside, coffee and hot chocolate might take top billing.
6 Customer Data Platforms for Brands
Customer data platforms dominated the conversation at the MarTech Conference in California earlier this month, as marketers shared how they’ve been able to pull data from multiple sources, combine that data into single customer profiles, and then make that data available to other marketing systems.
With so much hype surrounding customer data platforms right now, we decided to dig into the market and learn about some of the hottest players in the space. Here’s what we found.
Commentary
Is Apple’s Encroachment on Local Finally Ready for Prime Time?
“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”
Latest Posts
Street Fight Daily: The Trouble With “Uber for X” Companies, Apple Moves Away From Mobile Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ‘Uber for X’ Will Fail in 2016, but Uber Will Continue to Thrive…Why? (Recode)… Apple Steps Back From Its iAd Advertising Business (BuzzFeed)… How Mobile Apps Stack Up Against Mobile Browsers (eMarketer)…
Street Fight Daily: How Google and Apple Dominate the Web, Self-Driving Lyfts Are Coming
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Web Giants Are Raising the Performance Bar on Everyone (ReadWrite)… GM to Launch Self-Driving Lyft Fleet in Austin, Texas (Mashable)… How Local Governments Are Using Technology to Serve Citizens Better (Harvard Business Review)…
Ad Tech, Local Media and the 2016 Political Campaign
In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.
Turf Talk Redux: Looking for the Future in Companies, People, and Products
I like to be a little out in front of things. Not too far (hyperloops) and not too close (digital couponing). In my writing about local marketing and media (both here at Street Fight, and previously), I’ve generally been most comfortable investigating advancements that attempt to intersect the possible and the inevitable. For instance: the […]
Street Fight Daily: How SMBs Can Win at Local Search, Uber’s New Feature Is a Lot Like Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win in Local Search (Street Fight)… Uber Will Give You Things To Do While You’re On Your Trip (Mashable)… How Oracle Is Helping Retailers Sell More Stuff (Recode)…
How the Rise of Virtual Reality Could Impact Local Marketing
With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.
Nashville ‘Indie’ Home Page Media, Now 5 Sites, Expands ‘Where There’s a Need’
Kelly Gilfillan launched her Home Page Media Group in suburban Nashville in 2009 smack in the middle of affluent turf that had been long “owned” by Gannett’s the Tennesseean. Having expanded her model to several nearby communities since then, Gilfillan is on track to hit $1 million revenue by 2017.
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