News and Analysis
ARound Uses AR To Bring Live Events to Life
Imagine sitting in a stadium, watching your favorite sports team compete when suddenly the whole place is transformed into an Alaskan wilderness. That actually happened during a Rams game in SoFi Stadium earlier in the fall when ARound created one of its shared experiences. The augmented reality company owned by Stagwell, combines broadcast and mobile […]
MULO + HYLOMOS = Local Search Grows Up
Street Fight coined two terms, MULO and HYLOMOS, that will significantly impact the retail, restaurant, service, and other industries in 2025 and beyond. MULO stands for multi-location. They could be brands with thousands of storefronts worldwide, home services businesses like those managed by Neighborly, or even a small one-location company with franchise plans. HYLOMOS is […]
Spend Wisely in 2025! Perspectives from Four MULO Leaders
MULO (multi-location) brands have more marketing investment options than ever. Conventional versus digital, national versus local, influencers versus professional content creators, OOH versus everything else—the list goes on and on. The old-school media buyer has been replaced by AI-powered analytics, which enable marketers to shift spending at the blink of an eye or the click […]
Commentary
Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage
Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]
Mother’s Day: A $32B Holiday and How to Prepare
Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]
Celebrities Who Help Turn Multi-Location Food Brands Into Stars
Celebrities, including actors and athletes, have long invested in businesses that will help guarantee them a nest egg after their fame has waned. Many now even have their own investment firms. Some, like Mark Wahlberg and Michael Jordan, developed branded concepts, while others invested in multi-location brand franchises. Among the multi-location food brands with celebrity investors […]
Latest Posts
BOOM: Dina Mitchell Launches a Gluten-Free MULO Brand
Dina Mitchell was the brain behind The Tropical Smoothie Café brand in Nevada and Southern California. Starting with only 23 locations, the brand grew to 1,300 and Mitchell’s stores clinched several Franchise of the Year awards and she became the Area Developer of the Year. After fifteen years of growth (including a $22 million year) […]
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried and true veteran in […]
Using Low-risk, High-reward Enterprise GenAI for Marketing
There is a dizzying array of new generative AI solutions promising to optimize customer journeys and experiences. So it’s no surprise many digital marketers are ready to go all-in with the technology. In fact, 63% of marketing leaders plan to invest in Enterprise GenAI tools over the next two years. But taking a frenzied leap […]
Digital Advertisers Suit-Up for the Big Game
Is Super Bowl LVIII in Las Vegas REALLY almost here? Yep. On February 11th, teams (and the digital advertisers that leverage the game) will run onto the field and play to win. As we know, Super Bowl advertising has transformed from the early days of big 60-second TV spots to fully integrated campaigns that are […]
4 Bites of the CosMc’s Launch
Trade and consumer media was buzzing last week with news of the new brand launched by 68-year-old McDonald’s. This new beverage brand, CosMc’s, (that also serves a limited food menu) declares on its website: “At CosMc’s, you’ll find exactly what you need to take you to your happy place. And you’ll feel rejuvenated by more […]
Achieving MULO Marketing Success With Contextual Advertising
Not only can multi-location marketing be effective for businesses that have multiple brick-and-mortar locations, but it can also be an effective way to reach a larger audience and build brand awareness in the radius of store or shop locations. When using multi-location marketing, it is important to consider the different needs of each location, however, […]
Retail 2024: What’s Hot?
It’s that time of year. The predictions for the next 365 days have started popping up throughout business and consumer media. But what about retail? We’ve seen some major retailers file for bankruptcy this year. Many of them have been covered in the BOOM & BUST series in Street Fight and we’ll continue to analyze these […]
Perion Network Completes Strategic Acquisition of Hivestack, Elevating DOOH
Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]
BOOM: PERi-PERi
Although burgers and pizza remain mainstays of the multi-location (MULO) ecosystem and the fast food chicken market is estimated at more than $59B, new cuisines and variations are coming to the fast casual world. Nando’s PERi-PERi chicken is now a popular alternative. The first Nando’s PERi-PERi opened its doors in 1987 in Johannesburg, South Africa, […]
Broadsign Enters Partnership with Zitcha
Broadsign, a SaaS digital marketing platform, works with retailers globally to plan and deliver content across in-store display screens, including for stores like Auchan, Ahold Delhaize, Coles, and Woolworths. Now, it’s taking its capabilities a step further by entering into a partnership with Zitcha By partnering with Zitcha, a retail media platform, Broadsign will help […]
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