News and Analysis

5 Business Models for On-Demand Delivery

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In the on-demand food delivery vertical alone, revenue is expected to reach $94 billion this year. Other verticals, like beauty, parking, health, shipping, and marijuana, are seeing significant gains, as well. Although the space is maturing, investors are still seeing great growth opportunities. Any number of on-demand delivery startups has the potential to take over the space if it continues to grow as its current pace.

To understand where that growth might occur, we need to take a step back and examine which business models are proving most successful in the on-demand delivery space and how startups are implementing those business models for financial gain.

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How Retailers Are Reaching Back-to-School Shoppers

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It’s that time of the year. As summertime comes to an end, parents around the country have started filling up shopping carts with pencils, notebooks, and binders. Families in the U.S. are expected to spend an average of $696 on back-to-school supplies this year, the highest amount ever recorded by the National Retail Federation.

Back-to-school shopping has become an important event for retailers like Target, Walmart, and Office Depot. While ecommerce is king at other times of the year, parents shopping for their kids’ back-to-school supplies are just as likely to shop in-store as they are online.

How FlashParking Is Turning Isolated Lots Into Connected Hubs

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The parking technology company FlashParking wants to reimagine the way parking lots are managed. But rather than pushing “smart” technology on individual operators, the company is taking a decidedly different approach to decreasing traffic congestion in cities.

Operating under the belief that most technology solutions to urban challenges are unnecessarily complicated, the team at FlashParking is working toward solutions that redirect energy away from smart-city technology. Instead, FlashParking is pushing a system that embraces so-called “dumb cities” — cities planned and built with durable approaches to infrastructure.

Commentary

Can Open Source Thinking Create a Sustainable Business Model for Local Journalism?

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Open source software changed the landscape for the entire computing industry. Rather than commoditizing software completely, it actually made software development easier and more productive. I see tremendous parallels in the publishing industry today.

Research Roundup: Comparing Franchisees and Independent Professionals

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Comparing some surveys focused at opposite ends of the local small business spectrum — franchise operators and self-employed professionals — it feels like, though the industry is selling these groups the same marketing and commerce technology and services, the two segments are more different than similar.

Optimizing for Mobile Search: New Tips and Old Tricks

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It used to be that you wanted to be situated as close as possible to the city centroid, or clustered with similar businesses. Now you might literally have to be the closest shop to the place your potential customer happens to be standing. How in the world do you optimize for that?

Latest Posts

Raise Report: New Funding for Affirm, NestAway, Rinse

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for AdTile, Luka, and Beekeeper.

Street Fight Daily: IAB’s Annual Digital Report, Publishers Threatened by the Rise of Platforms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Revenue Jumped 20% in 2015 (Adweek)… Most Smartphone Owners Use Location-Based Services (eMarketer)… Google’s Parent Alphabet Misses Profit Expectations As Moonshot Spend Soars (The Guardian)…

Why Online Locations Matter Even More in the New Retail Landscape

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In order to compete in the the new information-rich environment, businesses have been presented with a new and complex challenge: to win the battle for consumer attention they have to appear wherever customers are looking.

Hexagon Geospatial Aims to Make Maps More Important Than Ever Using Geo-data and Analytics

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These days, we rely on maps not only to provide us a route, but also to be relevant in real-time. If a road is closed, we expect our map app to tell us as much. If a place of business we were planning on driving to is no longer open, then our map better have that information.

Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal)… Ad Buying on Facebook Just Got More TV-Like (AdAge)… Ad Tech Is Broken. Here’s How Newsrooms Can Help Fix It (Poynter)…

Displacement and Measuring the Unknown in Multi-Device, Multi-Channel Marketing Attribution

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Now more than ever, conversions are the metric used to measure the value of every pit stop along the customer journey as it moved across multiple devices and channels. Displacement-based attribution strategies help marketers stay in step with consumers.

How Merchants Can Use Reviews to Influence Sales

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When local merchants turn online reviews into marketing collateral, posted on their websites, social media, or in print, they’re likely to encourage other positive reviews and also influence sales. Here are five examples of ways that merchants can leverage these reviews.

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…

Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M Downloads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly Yellowpages.com, plans to submit a first-round bid Monday to merge with Yahoo. YP is working with Goldman Sachs to investigate a variety of strategic alternatives, which could […]

Survey: Many National-to-Local Marketers Use Home-Grown Management and Analytics Tools

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Relatively few of these sophisticated companies make use of a common tool for managing and coordinating campaigns. That’s the case even though a third of respondents said various local programs were centralized at headquarters.