News and Analysis
Cannabis Businesses Are Running More Geofenced Campaigns. Here’s Why
While geofenced campaigns and foot traffic attribution are old hat for mainstream brands, they represent a new frontier for cannabis businesses.
Despite widespread legalization in many states, the cannabis industry has been shut out from many of the most effective marketing and advertising strategies. In some cases, those restrictions come in the form of strict state and federal laws. In other cases, it’s simply due to a lack of ad tech platforms willing to accept their campaigns.
But times are changing, and new doors are opening up to businesses in the cannabis industry.
Ridesharing Inches Forward as Industry Looks for New Path
Years of rising demand for ridesharing services came to a full stop this spring, as coronavirus spread and communities across the globe were put under lockdown. Now, as ridesharing services like Uber and Lyft begin inching their way forward toward a new normal, they’re looking at how to adapt to the completely new environment in which they find themselves.
MarTech Firms Pivot to Meet Post-Pandemic Demands
The marketing automation company Act-On Software is relaunching today with an affordable solution for companies that are bogged down by budget cuts and lay-offs due to Covid-19 shutdowns, but they’re not the only company making big changes.
In fact, Act-On is just one of a number of martech firms gunning to help businesses as they emerge from Covid-19 shutdowns. Jungle Scout has released a solution for brands leveraging the power of Amazon, Agora.io is expanding its reseller partnerships, and BounceX is using SMS to help retailers recover revenue lost because of Covid-19. Act-On is refining its approach to marketing automation, with new product capabilities meant to drive personal product engagement and a tighter focus on helping marketers evolve their businesses.
Commentary
The Bifurcation of the Local SEO Services Market
“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column.
Latest Posts
6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites
Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.
Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up
“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”
Is It Time to Redefine ‘Local’ Marketing?
We’ve reached a pivot point where local market nuances and differences can create definable opportunity. I am not saying that the age of the big box retail or e-commerce portal are over, but if a brand does a better job at leveraging local marketing it can create a competitive advantage and differentiation point.
SeeClickFix Grows Its Base to Over One Million Problem-Flagging Citizens
SeeClickFix has used 21st-century technology to fix 2,666,448 issues (and still counting) in municipalities and other jurisdictions around the country. In this Q & A, CEO Ben Berkowitz talks about how the company he founded eight years ago has forged partnerships with 300 governments and other entities.
Near CEO: Bad Data Remains a Big Challenge for Location Platforms
Near enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data-driven decisions.” Street Fight recently caught up with Near’s founder and CEO, Anil Mathews, to talk about location intelligence in 2017 and what types of new use cases we may soon see.
Street Fight Daily: DoorDash and Postmates Test Robot Delivery, Lighting Tech Helps Retailers Sharpen Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates and DoorDash Test Delivery by Robot with Starship Technologies… Retailers Leverage Lighting Communication System to Sharpen Location Data… As Alexa Becomes Ubiquitous, Amazon Must Craft a Consistent User Experience…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation