News and Analysis
Scott Sutton Advises Advertisers on How to Avoid “Mis-Targeting”
Mis-targeting can not only waste ad dollars but can also damage brands reputations. Consumers like personalization provided the information being used is relevant to them. A new report shows that digital ads fail to meet their target promises. One study reported that “when brands run digital ads aimed at parents…67% don’t even have children” and […]
Report: Consumers Have Mixed Feelings on Spending
When it comes to spring spending in 2025, consumers plan to keep the home fires burning, as the British sang during World War I. In 21st century America, however, nothing spells patriotism like consumerism. Although consumer confidence has been taking a dive this year, falling to a 12-year low in March. With inflation persistent and […]
Skai Says “Yes!” Celeste Has the Answers for Commerce Media
U.S. ad spending on commerce media will surpass $100B by 2028. What is commerce media? Marketers use data from consumer purchases and browsing habits to improve targeting, personalization, and overall campaign effectiveness. After all, if someone is looking for baby clothes, they may also shop for diapers, cribs, and bottles. Leveraging behaviors to boost same-category […]
Commentary
Jordan Blakesley Answers the Question: Do You Really Need PR?
Jordan Blakesley is the founder of B Public Relations (BPR), a company that manages 24 PR professionals in five cities. In addition to SMB boutiques and independent hotels, destinations, and restaurants, the company works with many multi-location brands, including Snooze, an AM Eatery, Next Level Burger, and King’s Seafood Company. We have observed at Street […]
To Scale or Not to Scale? 10 Factors for Brands to Consider
Multi-location (MULO) brands are complex and sometimes filled with risks. In the retail sector alone, more than 3,000 stores have closed so far this year. However, establishing a brand in one region and scaling it to multiple geographies (sometimes even global) can be very profitable in the long run. But with that complexity comes a wide […]
Career Moves: Locality, Uberall, Duda, Yext, DevHub, Moz, Vcita and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Uberall, Moz, Devhub , Wix and more, anniversaries at ReachDesk, Botify and beyond plus numerous opportunities at companies including TikTok, Snap and Seismic Locality announced the appointment of industry expert John Brohel as their new Chief Financial Officer. Brohel brings […]
Latest Posts
BUST: Why Do So Many Sports Stores Declare Bankruptcy?
Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]
Amperity and the Power of First-Party Data
Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]
LOMA Platform Boosts Hyperlocal Marketing for Franchises
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”) In recent weeks, LOMA launched the first enterprise software platform for multi-location franchise […]
UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World
UNFI (United Natural Foods, Inc.) supplies 30K stores across North America, ranging from small three-store regional brands to huge brands like Whole Foods. The largest wholesale distributor to the U.S. and Canada specializes in groceries, frozen foods, produce, health and beauty products, deli items, and bakery items. But their scope isn’t limited to getting these […]
Placer.ai Releases 100 Retail and Dining Index
Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]
The Pause that Refreshes – How Ads During Paused Content Can Refresh in 2024
Imagine this: You’re going through the motions and you take a quick break. You reach for your Coca-Cola and take a sip – it’s exactly what you needed. It was a small pause from your routine that captured and revived you, a pause that refreshes. This was the catchy tagline that encapsulated Coca-Cola as a […]
DIY Franchising: The Platform for Scaling SMBs
Over the past decade, platform and SaaS companies have emerged that enable a wide range of businesses to “plug and play” rather than create from scratch. Although franchise consultants and associations abound, Gregory Ugwi took a page from companies like LegalZoom and offers small businesses a wide range of easy-to-access professional help when they are […]
GroupM, Incremental Partner on Neutral RMN Solutions
Fragmentation and poor measurement create a ton of inefficiencies for clients and agencies trying to plan and optimize retail-media investments. To address this issue, GroupM has expanded its retail (aka commerce) media offering and formed a partnership with Incremental, which provides neutral retail media solutions. The announcement was made on June 17 at the Cannes […]
Leap-ing Into a New Retail Model: An Interview With Amish Tolia
We’ve all seen founders with great ideas and/or products take the big step to brick-and-mortar stores and then crash and burn due to various factors. Amish Tolia is the Co-Founder and CEO of Leap, a company that has disrupted the traditional commercial broker/landlord/tenant model for retail brands. Tolia founded the company about six years ago […]
How to Pick the “Right” Retail Media: A Perspective from Skai
Nich Weinheimer is the EVP of Strategy at Skai, an omnichannel advertising platform focused on walled garden media. These networks (walled garden media) are their own ecosystem and keep their customer data close. As reported recently, major MULO (multi-location) retailers are taking a page from the Google and Amazon playbook and developing their own advertising ecosystems. […]
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