News and Analysis
“Consumer Discovery is Now a Free-for-All” Declares SOCI in New Study
The SOCI 2025 Consumer Behavior Index (CBI) reveals that marketers need to shift gears when it comes to search, declaring the industry’s state “the marketing crisis you didn’t see coming.” The study has enormous implications, as traditional search is evolving rapidly. According to their late-breaking announcement based on the index, the strategies that MULO (multi-location) […]
Optimizing for AI: Future-Proof Your Website for Search
Over the years, there have been many significant improvements in how search engines function. While these improvements have meant new changes in how company execute their SEO (Search Engine Optimization) campaigns, for the most part, the core fundamentals have been the same. However, in the past few years, AI technology has changed everything. Reliance on […]
Gregg Majewski, CEO of Craveworthy Brands, on Restaurant Trends
Gregg Majewski is the Founder and Chief Executive Officer of Craveworthy Brands, a multi-concept restaurant platform company and franchisor that launched in 2023. Majewski has built the MULO (multi-location) company brick by brick, adding iconic brands such as viral Dirty Dough, Food Network-founded Taim Mediterranean Kitchen, and Southern California-favorite Fresh Brothers Pizza. Earlier this year, […]
Commentary
As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers
In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]
Subscription Fatigue: How Streaming Services Can Keep Customers Happy
Streaming is big business, and looks to only keep expanding in 2024 and beyond – with more players, more dollars to win, more subscribers, and a proliferation of new ad tiers. Eighty-three percent of Americans have at least one streaming service subscription and the average American subscribes to four services. For streaming platforms at first […]
When Gen AI Erodes Trust, Brands Take the Fall
Generative AI’s potential to change the way we work and shop holds amazing promise, but this new technology also poses heightened risks for brands. Maintaining customer trust will be a perpetual challenge as generative AI (GenAI) changes the fraud landscape in two important ways. First, GenAI is already making it easier for professional and amateur […]
Latest Posts
CTV Ads Outperform: Streaming Ads More Relevant
The digital advertising landscape is evolving, and Connected TV (CTV) is leading this transformation. A new report from LG Ad Solutions, “The Inclusive Screen: Asian Americans,” highlights how effective streaming ads are in engaging diverse audiences. The study shows that 70% of Asian Americans feel CTV ads are more relevant than traditional TV ads—45% higher […]
Small Brands are Crushing Big Brands on Local Search
As we know, most consumers use their devices to find dining, retail, and other MULO (multi-location) options that are convenient to them and have the products and services they want (as well as the consumer reviews, directions, and specials they seek). However, larger brands (who can afford to invest in mobile local search optimization) often […]
The MULO Hotel is Alive and Well
Summer vacations have ended but millions of people are still traveling for both work and play. Business travel is almost back to its pre-pandemic level, with close to 500M trips taking place this year and the global business traveler market estimated to reach $2.1T by 2031. Despite the popularity surge for alternative lodgings like Airbnb and […]
UGC: A Conversation With Roee Zelcer, CEO of Humanz US
MULO (multi-location) brands and agencies have long used word-of-mouth marketing to build traffic and sales. But UGC (user-generated content) as marketing is clearly having a moment. Brands’ fans are taking to TikTok, IG, digital billboards, and streaming TV ads to promote products and places. Agencies are making bold moves to incorporate UGC in their media […]
Sneak Preview: A Chat With Steph Hadas About the New PR
Steph Hadas is a Vice President at 5WPR, one of the largest independently owned public relations firms in the U.S., and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. The firm was founded in 2003 and has an incredible roster of clients — from major […]
Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs
LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]
The MULO Dozen: August Brands in Review
Who says summer is slow? Not brands. So much is happening this August in the MULO (multi-location) brand and agency ecosystem that stopping at 12 was tough! Have news to share? Please reach out and we may include your MULO brand, agency, or tech company in our round-up or a feature article! Like pizza toppings […]
LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement
LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]
The C-Store Five: Consumers Love These Convenience Store Brands
As we’ve covered in Street Fight, the C-store (convenience store) is a MULO (multi-location) category that is having a moment—a huge moment. Formerly viewed as the corner bodega or the highway stop for gas, smokes, emergency items, a beverage, and a bathroom break, C-stores are starting to play a more prominent role in the retail […]
Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes
In this week’s Streets Ahead update, SOCi looks at recent changes in AI Overviews as well as the conclusion of Google’s August Core Update. AI Overviews Now Better Reflecting Google Organic Search Results The News Recent research by Mark Traphagen and seoClarity shows that AI Overviews (AIOs) are now closely mirroring Google’s organic search results. After […]
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