A First Glimpse Into Street Fight LIVE 2025

A First Glimpse Into Street Fight LIVE 2025

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Street Fight LIVE made its comeback in 2024. Now, we’ll give you a sneak peek at the 2025 version.

Although dormant for several years (due to the pandemic), the curated and dynamic event at Meta’s headquarters in Chicago was met with rave reviews from attendees, sponsors, and speakers.

We believe it’s the only think tank conference that brings together ALL KINDS of multi-location (MULO) brands — retail, food/beverage, convenience stores (C-stores), service, franchise, company-managed, and start-ups with an eye toward scaling.

Plus, the agencies (digital and conventional; marketing, creator, and search) and technology providers who serve these brands attend to meet the decision-makers and share their techniques for generating revenue and serving consumers.

As we learned in 2024, the lines are blurring across brand types. People now shop, eat, play, and get other services at one-stop locations. Browsing and spending are 24/7 activities today.

Phones are now portals to real-world experiences. Brands use them to recommend places and products you may not have considered before seeing that text, ad, or Facebook post.

Welcome to the Phygital World in 2025!

It may not be Jurrasic Park, but it’s safer and will also blow your mind!

Street Fight LIVE is an innovation- and insight-packed day on September 18th at Microsoft’s headquarters in Los Angeles.

We’ve chosen that theme for the 2025 Street Fight LIVE because the lines between AI-powered digital connections and brick-and-mortar spending have converged. Every interaction by brands, customers, marketers, employees, media, and the companies that support them is now an amalgam of physical and digital experiences.

Learn:

  • How other MULO brands are driving traffic to their locations
  • What’s on the horizon for AI-powered merchandising that will increase spending
  • What the mall of the future will look like (and how you can pick your spot in it)!
  • Why convenience stores are disrupting the MULO landscape
  • What types of people you’ll need to hire in the tech-centric economy
  • And much more!

Connect with senior-level decision-makers from major brands and service companies. Because we carefully curate our guests, every meeting is a high-quality opportunity.

We’ll soon announce the first keynote speakers and panelists. But check out the agenda, and if you’d like to speak or sponsor, contact us as quickly as possible.

We expect to have a waitlist for speaker slots and sponsor tables, so the sooner you apply, the better.

Special thanks to LT, our marketing partner, who designed this year’s graphic, and to 5WPR, our media outreach sponsor.

It will be moderated once again by yours truly, now the Chief Trend Officer for Street Fight. You now it’ll be fun, provocative, and collaborative. And, we promise, no evil dinosaurs. It’s all about our future — not the past! So don’t face marketing extinction. Let’s get Phygital!

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Nancy A Shenker, Chief Trend Officer with Street Fight, is a former big brand (Citibank, Mastercard, Reed Exhibitions) marketing strategist and leader. She has been featured in Inc.com, the New York Times and Forbes.