News and Analysis
Plymouth Rock Launches Campaign for Northeast Region
Plymouth Rock Assurance, which provides homeowners and car insurance to customers in the Northeast, has a new ad campaign in which it advises customers to “keep calm and rock on,” a fairly reasonable directive, considering the vertical. North Carolina ad agency McKinney, created the campaign that is meant to support the idea that living in the Northeast […]
StackAdapt Enhances the DOOH Process
StackAdapt has a new DOOH experience that replaces spreadsheets and static lists with real-time mapping that integrates Programmatic Guaranteed inventory access through both Broadsign and Vistar. Most DSPs typically integrate with only one. Under the improved system, advertisers will have greater transparency about pricing and availability to launch for reserved screens directly on the platform. […]
‘Short-Term Rental’ Season Is Upon Us
Have you ever just borrowed something from a store instead of outright buying it? Apparently, this behavior is widespread and known in the trade as a “short-term rental” or STR. The practice involves consumers buying goods such as houseware, electronics, and clothing, fully intending to return them for a refund from the store after use. […]
Commentary
Streets Ahead: Google Reviews and Local Business Information
In this week’s Streets Ahead update, SOCi discusses Google wanting to help businesses to get more reviews and the new Local Pack feature providing insight into where Google is sourcing local business information. Google Helping Businesses Get More Reviews The News With all the recent buzz about Google cracking down on fraudulent (and some legitimate) […]
Addressing Advertising’s Overreliance on the Open Web
In recent years, the allocation of advertising spend has failed to keep pace with rapid shifts in consumer behavior and technology capabilities. As a result, many brands are pouring tremendous spend into the open web, neglecting the fact that targeting capabilities and consumer attention aren’t what they used to be. At the same time, brand […]
Commerce Insights Fuel Brand Loyalty Through Integrated Marketing
Digital-first consumers are constantly exposed to shopping opportunities, from social media to the open web. While this presents marketers with an opportunity, it also poses a challenge: how can brands reach consumers at the right touchpoints in a way that resonates? The key is leveraging commerce insights. By tapping into first-party, intent and transaction data, […]
Latest Posts
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
MULO Brands With Soul: KINDR
This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]
The MULO Dozen: March in Review
As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]
The Robot is Carrying Your Pizza: Timothy Tanksley Predicts the Future of MULO Serving
One of the biggest challenges bars and restaurants face today is finding skilled labor. Add to that the cost of overserving expensive cocktail ingredients (both in terms of product expense and product quality). Timothy Tanksley is the Director of Marketing at Richtech Robotics. At the Bar & Restaurant Expo, one of the company’s robots served us a […]
Scott Sutton Advises Advertisers on How to Avoid “Mis-Targeting”
Mis-targeting can not only waste ad dollars but can also damage brands reputations. Consumers like personalization provided the information being used is relevant to them. A new report shows that digital ads fail to meet their target promises. One study reported that “when brands run digital ads aimed at parents…67% don’t even have children” and […]
Report: Consumers Have Mixed Feelings on Spending
When it comes to spring spending in 2025, consumers plan to keep the home fires burning, as the British sang during World War I. In 21st century America, however, nothing spells patriotism like consumerism. Although consumer confidence has been taking a dive this year, falling to a 12-year low in March. With inflation persistent and […]
Skai Says “Yes!” Celeste Has the Answers for Commerce Media
U.S. ad spending on commerce media will surpass $100B by 2028. What is commerce media? Marketers use data from consumer purchases and browsing habits to improve targeting, personalization, and overall campaign effectiveness. After all, if someone is looking for baby clothes, they may also shop for diapers, cribs, and bottles. Leveraging behaviors to boost same-category […]
Setting the Record Straight on Curation
Curation is dominating conversations in the advertising world right now, and while it is not an entirely new concept, it still comes with misperceptions and confusion. Our industry’s desire to succinctly define curation, assign responsibility for it, and spell out guidelines and best practices is understandable—yet also challenging. But curation is more than a buzzword […]
This Brand Won’t Get Stale!
What brand? Cracker Barrel, of course! Any MULO (multi-location) brand can all get a bit soggy or rancid with time. However, savvy brands must get ahead of the aging process and bring in fresh talent to keep their traffic and revenue appealing. Cracker Barrel, which was founded in 1969, is leaning into that trend and […]
Streets Ahead: Google Business Profile Reverifications and Meta Chatbots
In this week’s Streets Ahead update, SOCi discuss the issues regarding Google reverifications and explores Meta’s roll out of AI Chatbot features. Google Business Profile Reverifications The News In early March, the SEO community noticed a significant increase in locations requiring reverification on Google Business Profile, prompting many to temporarily halt updates. Last week, Google […]
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