News and Analysis
BrandMuscle Releases Markie, a Local Marketing Virtual Assistant
The classic SMB marketing problem is that SMBs simply do not have the staff or time required to coordinate sophisticated digital marketing campaigns. BrandMuscle is stepping in to solve the problem with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward ideal next steps.
Commentary
LBMA Vidcast: 7-Eleven Launches Mobile Voice Ordering, Adidas Tests AR Instagram
On this week’s Location-Based Marketing Association podcast: 7-Eleven launching mobile voice ordering, Adidas testing AR Instagram in London, Amex launching a mobile restaurant booking app, Augmented Reality wine labeling with Winerytale app, Toys R Us first in Canada to use Snapchats Portal Lens, and Factual introducing predictive & loyalty audiences.
How to Thrive on Amazon around the Holidays: Tips and Tricks to Prep this Season
Figuring out how best to fit Amazon into your holiday marketing strategies can be tricky, especially when it comes to balancing the investment between physical locations and the online experience. Some retailers are doing this well and thriving without Amazon (think Glossier, shoe companies Rothy’s and Koio, as well as any number of DTC brands), but many more rely heavily on the site to augment both digital and real-world strategies. So if you’re looking to leverage Amazon to your advantage this holiday season, here are a few tips and best practices for retail success.
4 Lesser-Known Social Platforms Effective For Marketing
Ask someone to name a social media platform, and you’ll probably get the same answers: Facebook, Instagram, Twitter, and so on. But it’s easy to forget that there are other powerful social platforms out there carving out a niche for themselves.
For marketers, these present an untapped opportunity. Read on to discover four lesser-known social platforms that will be great for connecting with prospective customers in 2020.
Latest Posts
Google Updates Search to Recommend Local Events Based on User Interests
Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.
After Nearly Two Years in the Hot Seat, Facebook Feels the Burn
In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.
Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One
Revenue was, naturally, very much on the minds of the 12 publishers, broadcasters, and other news media executives who took part in the Local Media Association’s June 2018 San Francisco Innovation Mission. But Jed Williams, LMA’s chief innovation officer, said the event focused on audience engagement.
Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms
The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation