News and Analysis
Catalina, Volta Partnership Propels DOOH at EV Charging Stations
With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.
Agentz Uses Conversations to Drive First-Party Data Collection
The AI-powered customer engagement company Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits with the Agentz Automated Assistant. Of course, this helps businesses avoid losing leads and make sure they can get customers what they need faster, one imperative of the digital era. But now, Agentzâs software is paying data dividends.
Constructor Aims to Solve Cart Abandonment with Zero-Party Data
Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The companyâs Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.
Commentary
Privacy Regulations Shift Location-Based Approaches from Push to Pull Marketing
With the regulations and changes that limit marketers’ ability to reliably track users, location marketing must evolve. Push marketing is likely to become less effective as brands continue to lose access to consumer data.
A tried and true alternative is pull marketing. Pull marketing is an approach that attracts in-market customers to your brand or product. Rather than pushing a brand on the audience, pull marketing draws in customers by using less intrusive methods that donât rely on personal data. One of the most common forms of pull marketing is search advertising (paid and organic).
How to Stop Getting Bogus Leads from Facebook Ads
Like a discordant refrain, these familiar phrases can feel like theyâre playing on loop when following up with potential customers generated from Facebook Lead Ads. Bogus or misleading leads are a huge complaint among advertisers, but there are a few common and useful steps an advertiser can take when building Lead Generation Ad Campaigns to curb the occurrence of false leads.Â
Certain aspects are out of our control from the advertisersâ end, such as trusting Facebook users to enter correct and non-misleading information, but armed with this handy checklist, you can audit your lead gen ads, making improvements to stem the tide of bogus leads. Â
3 Tips for Attracting High-Quality Leads at Your Next Event
First impressions are key, and itâs imperative that as soon as the lead is ready to buy, your brand is the first on their mind.Â
Doing this requires you to understand your leads and deliver a message that appeals to their needs while portraying your brand in the best possible way. This is a big challenge because you want to promote your brand without going overkill and scaring leads away.Â
Here are three steps for attracting higher-quality leads at your next event.
Latest Posts
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
AUDIENCEX announced today that itâs launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.
How AI Can Help CPGs Meet Millennial and Gen-Z Expectations
Last year, almost half of Amazonâs private-label sales were in consumer-packaged goods. Pre-Amazon, legacy CPGs once wouldâve been the beneficiary of that demand. CPGs have struggled to evolve with younger consumer preferences. Hereâs what I mean, along with ways AI can help them improve.
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
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