News and Analysis
Retailers Prepare for Increased Cyber Attacks During Prime Day
Cyber security experts are warning of increased phishing, ransomware, and social engineering attacks during Amazon’s Prime Day event this week, as more hackers take advantage of the event’s popularity to send credential harvesting emails to unsuspecting consumers. With the frequency of these attacks on the rise, multi-location retailers are beefing up their own digital security protocols and using external marketing channels to distribute warnings to their customers.
How Brands Can Prepare for a Federal Privacy Law
The American Data Privacy and Protection Act inched its way closer to reality earlier this month, advancing in the House and moving to the full Energy and Commerce Committee for approval. With support from both House and Senate committee leaders, it’s beginning to look like advertisers and marketers might finally be getting uniformity in privacy and data regulations across all 50 states.
Commentary
Location Weekly: Grocery Delivery in the Time of COVID-19 Alarm
In this episode of Location Weekly, the Location-Based Marketing Association covers Instacart’s doorstep grocery delivery amid the coronavirus scare, Papa Johns enjoying success with AR, 7Eleven opening an “Evolution” concept store, TapAd partnering with Gimbal, and Pandora launching interactive voice ads.
SMB Resellers and Agencies: How to Make the Most of the Conversions Objective
ROI is, of course, the ultimate goal of any advertising effort, so one might naturally ask, “Why would I ever choose an objective that’s not conversion optimized?”, or even “Why would I choose to optimize towards anything but purchase conversions?” It turns out the latter is the more complicated question, but one you can answer when armed with the right information.
It all has to do with how Facebook’s ad bidding works, which involves a combination of factors: your advertiser bid, estimated action rates (i.e. how your target audience responds to the ad), and overall ad quality. As Facebook notes, “together, estimated action rates and ad quality measure ad relevance. In fact, we subsidize relevant ads in auctions, so more relevant ads often cost less and see more results.”
Amazon’s Just Walk Out Cashierless Solution Is an Antitrust Signal
It’s well established that Amazon dominates at dominating industries adjacent to retail. But that’s what makes its Just Walk Out solution more suspect. By doubling down on retail as a service, Amazon is courting enterprise customers in the very industry — brick-and-mortar retail — that its main e-commerce business gutted. The Seattle behemoth is asking firms like Walmart and Macy’s to pay it for the chance to meet the same Amazon-driven standards that put some of the retail champions of yesteryear out of business.
Latest Posts
Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads
Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.
Will AR Bring Together the Best of Online and Offline Shopping?
Mike Boland: We know about the advantages of e-commerce. There’s more supply, transparency, cost efficiency, inventory (a.k.a “endless aisle”), and the ability to dynamically search and filter product attributes. AR can engender a sort of hybrid UX that brings these features to store aisles. The losers in the next era of retail will be those who try to fight this experiential innovation.
Publishers, Advertisers Turn Focus to In-App Mobile Video
Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.
Why Are Retailers Hesitant to Explore Omnichannel Opportunities?
More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.
Study: SEO Suffers From Lack of Context
Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways.
LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra
Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.
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