News and Analysis
More Drugstores Are Pushing to Incorporate Phygital Experiences — Here’s Why
They’ve got the data, and they’ve got the customer loyalty. With those key components in place, more retail drugstore chains are looking at how they can blend physical and digital marketing to create personalized and contextualized phygital experiences. The idea behind “phygital” marketing is simpler than it sounds. Phygital combines physical and digital experiences to […]
BUST: Multi-Location (MULO) Restaurants & Retailers Declaring Bankruptcy in 2023
Although we all watched in dismay (and perhaps fear) as Bed Bath & Beyond and Jenny Craig took nosedives this year, reports of other brands facing the multi-location (MULO) “apocalypse” may contain more than a little hype. Here are some facts: More than 2,100 retail locations are expected to close in 2023, but Bed Bath […]
These 5 Retailers Are Investing In Virtual Try-On Tech
Virtual try-on is becoming a key differentiator for e-commerce brands, and an opportunity for traditional retailers to bring the in-store try-on experience into the comfort of their customers’ homes. When Parfums Christian Dior launched its virtual try-on solution at Viva Tech 2023 earlier this month, the company joined a growing list of luxury brands leveraging […]
Commentary
LBMA: Amazon Opens a Hair Salon
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon opening a hair salon in London with magic mirrors and AR, Japan’s Mitsubishi and Unerry partnering on a smart city project in Jakarta, CVS rolling out digital audio messaging with In-Store Audio Network, and Gentle Monster creating experiential retail with robots and donkeys.
Private Ad Marketplaces Pave the Way for Post-Cookie Advertising
Private marketplace ad programs (PMPs) are becoming more and more popular with advertisers. In 2020, eMarketer announced that programmatic ad spending on private marketplaces will exceed open exchanges for the foreseeable future. Let that sink in for a minute — the exchanges that have long underpinned the way we way buy digital media are no longer the most popular tactic for media buyers.
Latest Posts
Customer Experience is Your Best Marketing Tool
Providing an outstanding customer experience can be your most powerful and cost-efficient marketing strategy. In a business world where dozens of other companies sell the same products and services as you do, creating an environment where customers enjoy dealing with your company will help your brand stand out from the rest.
Respecting Data Privacy while Boosting Business
The concept of being relevant while not being intrusive is not mutually exclusive. Certain brands have been able to master this delicate balance. One such brand is Apple. Apple knows that I have an iPhone 12, but they aren’t chasing me on all corners of the internet trying to sell me accessories, or worse, another iPhone. However, when I go to the Apple Store app, it has all my devices connected to my Apple ID, creating a curated list of relevant products. This is a masterclass in being relevant without being intrusive.
SMBs Face Long Road to Recovery in 2021
Sixty-eight percent of SMBs say they are still experiencing a negative impact from the pandemic, and the percentage of business owners experiencing “significant” impact jumped 7% to 50% from June to November.
Businesses that thought the crisis was heading in the right direction back in October are feeling differently today as they see holiday sales figures begin to roll out, and they’re scrambling to find tools, strategies, and other lifelines to help them get by.
NextNav Releases a Plug-in for Vertical Positioning
In this episode of Location Weekly, the Location-Based Marketing Association covers NextNav releasing a developer plug-in for vertical positioning, PointMe developing a solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles.
Retail Scams During the Holiday Season
Online retail was hot in 2019 and likely to be even more so in 2020. That’s good news for retailers, of course. Unfortunately, it comes along with some potentially bad news: These high traffic numbers motivate retail scammers to take advantage of the situation, and retailers may potentially be caught unawares.
Do Targeted Digital Ads and Privacy Mix?
Concerns about privacy are pervasive in predictions about digital advertising in 2021. The demise of third-party cookies, the passage of a more stringent California state privacy law, and the specter of future legislation in other states or at the national level are driving the topic’s popularity.
I checked in with Philip Smolin, Chief Strategy Officer at ad platform Amobee, to get his take on if and how advertisers can adapt to rising privacy standards while maintaining sustainable business models.
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