News and Analysis
New Partnership Seeks to Address CTV Advertising Gaps
Let’s hear it for the lower funnel: that could be the rallying cry of QSR and financial-services clients this fourth quarter. Amid possible economic softening, the lower funnel is a tried and true performance-marketing path for all kinds of KPI’s from engagement to sales. To more effectively measure sales outcomes from lower-funnel marketing, Attain, a permissioned-commerce […]
Rowan: The Innovative Brand Piercing a Market Need
Piercings (ear, nose, tongue, and other unmentionable body parts) have existed for centuries. In fact, some of the earliest evidence of body piercing dates back 5300 years! You can be pretty sure that when the mummy had their ears pierced, the conditions were less-than-sterile. Ear- and body-piercing studios are commonplace these days, as body modification […]
Seedtag Analysis: Parents More Focused on Children’s Health for Back-to-School
As Managing Director, U.S., for Seedtag, Brian Danzis must be keenly aware of trends and changes in all aspects of digital and linear media to drive growth for the company’s clients, which have included Applebee’s, Gillette, JetBlue, and the NBA. For the past several weeks, he’s been focused on the back-to-school shopping season and how […]
Commentary
LBMA: Sam’s Club Tests Scan and Ship Feature in Stores
In this episode of Location Weekly, the Location-Based Marketing Association covers Brookfield Properties partnering with ARIA Network for AR air rights activations, Adtech Realworld lauching QDOOH to make buying billboards easy for local brands, Sams’s Club testing a “scan & ship” feature for in-store shopping, and Coty getting Covid-friendly with perfume sampling.
Media Measurement in the Data Privacy Era
Marketers need to understand how to gather and leverage consumer data on the fly and according to protocol. Gartner forecasts increasing regulations will lead to more than one million organizations appointing a privacy officer by the end of 2022, a signal that now is the time to get serious about media measurement in the privacy era. Let’s explore some strategies that will define the next generation of media measurement.
Latest Posts
Our Industry’s Efforts to Solve the Identity Crisis Are Grossly Misdirected
Today’s industry trades are clogged with speculation and solutions addressing the forthcoming upheaval of the digital identity landscape. Unfortunately, little of the discussion and proposed paths forward are focused on mobile apps, the environment in which the loss of consumer targeting capabilities is going to be most devastating.
7 Things to Know About Cannabis Marketing
Legal cannabis sales skyrocketed 46% last year, and the industry’s marketing sector is growing alongside it. But marketing a substance that is only recreationally legal in 14 states and medicinally permitted in 36 requires a more targeted approach than ads for soft drinks or toilet paper. Here are seven things to know about cannabis marketing.
Expert Roundup: How is Mapping Innovation Playing Out? Part I
Mapping is one of those foundational “meat and potatoes” topics in Street Fight’s repertoire that buttresses local commerce. But despite its longstanding positioning at the center of that world, and its mature status, it still somehow continues to show rapid transformation and innovation cycles. Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech.
Vungle Acquires Influencer Marketing Platform JetFuel
Just this morning, the mobile performance marketing platform Vungle announced its acquisition of JetFuel, an influencer marketing platform headquartered in San Francisco. JetFuel’s platform provides app developers and other advertisers with a way to scale marketing campaigns across an expansive network of verified influencers, with a combined reach of more than 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views.
What Colorado’s Privacy Act Could Mean for Brands
Colorado’s privacy regulations are just the latest in a string of privacy rights laws in the United States and Europe designed to protect consumers’ online data and the way digital information is shared. While the CPA is similar to Virginia’s Consumer Data Protection Act and the California Consumer Privacy Act, it also differs in some key ways that will have a major impact on businesses and brand marketers more specifically.
What Apple’s New Privacy Features Mean for Brand Marketers
With the biggest news from Apple pertaining to push notifications, email, IP addresses, and Apple Wallet, it is a critical time for marketers to reassess their strategies and get even smarter about how, when, and where they connect with customers. To state the obvious, more user-centric controls mean more opportunities for customers to shut down communications from brands who aren’t meeting their needs.
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