News and Analysis
Why November 7th Could Be Your Most Important Day of 4th Quarter
What are you doing on November 7th? If you work in a MULO (multi-location) business, you should only be in New York City at the Place conference. Why? Leaders from retail, restaurants, and other multi-location categories will be there, along with the agencies and technology companies that help take their marketing to the next level. Street […]
Brands Get Enhanced Metrics to Measure Against Data Compliance
Does the world need another set of data compliance metrics for programmatic media campaigns? Executives at Compliant, a compliance technology company, and the contextual advertising startup Peer39 are betting on it. The two firms are partnering on a set of data compliance metrics for programmatic media campaigns meant to address the need for new standards […]
The MULO Dozen: September in Review
Welcome to a new monthly section of Street Fight! Every 30 days (or so), we’ll be recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that has multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. […]
Commentary
LBMA: Talon and MadHive Link DOOH and OTT audiences
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook rolling out birthday gifting, India’s Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore’s Cellarbration using government digital IDs to verify alcohol purchases from vending machines.
Latest Posts
LBMA: Groupon and Booksy Partner on Salon Appointments
In this episode of Location Weekly, the Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teaming with Kitchen United on ghost kitchens, and Bluedot pursuing gamification with real-world AR.
Why Audio Out-Of-Home Is Attracting Brand Marketers
“Between Covid-19 altering consumer buying behaviors and accelerating the growth of e-commerce, specifically in retail media, consumers have higher expectations than ever when it comes to customer experience,” Vibenomics CSO Paul Brenner says. “Implementing AOOH into retail media plans allows retailers to deliver a personalized, one-to-few shopping experience consumers now expect.”
How to Use Location-Based Marketing to Drive Conversions
On a very basic level, location-based marketing allows businesses to target consumers by monitoring their geographic location. In this article, we dive deeper into the technological aspects and achievements of location-based marketing. Keep reading for all the information those in the tech industry should know about location-based marketing.
A Privacy-First Approach to Personalization
As privacy laws continue to gain global traction, now is the time for marketers and brands to revamp their data practices and put the “person” back into personalization. To regain consumer trust, today’s brands need to embrace a privacy-first mindset and adopt transparent data collection practices.
Retailers Implement Hybrid Shopping Experiences to Adapt to Covid Disruption
The so-called “buy and return loop” that stores faced during the height of the pandemic is back, and it’s a major burden for fashion retailers across the country. According to Britt Mills, senior director of customer experience at the digital consultancy Mobiquity, more shoppers are being forced to skip the dressing room due to in-store safety protocols, and since they can’t try on items, that leads to a higher likelihood of returns.
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