News and Analysis
More Advertisers Explore Opportunities in Logged-In Media
Data privacy and online anonymity are layered into nearly every major martech project today, but a new survey of advertisers from the email based marketing technology company LiveIntent questions whether that approach is what consumers or advertisers actually want. Deep in the findings presented in LiveIntent’s 2023 Retail Media Playbook is this: Two-thirds of advertisers […]
Bad Stock Art: How Your Photos May Be Hurting Engagement
We all know the importance of graphics and videos in generating clicks, engagement, and traffic. One study claimed a lift of as much as 650 percent for posts and ads including imagery, versus text-only marketing. But the types of graphics or stock art you use may be as important as the fact that you use them. […]
What Lies Ahead for the Car Dealership?
Are we racing into the future or just cruising along? You may not think of a car dealership as MULO (multi-location) brands, but drive through commercial areas, and you’ll probably see one dealership after another. New cars, used cars, and luxury cars are all on display for consumers to browse, test drive, and buy. The […]
Commentary
How Human-to-Human Marketing Can Counter the Labor Shortage and Drive Q4 Growth
In times of economic uncertainty, local communities look to support their own, ensuring businesses stay open and neighborhoods stay strong. What most brands miss is that they are a legitimate part of the community fabric and can leverage their place in that fabric as a marketing and sales asset.
Latest Posts
LBMA: Etsy Launches a Virtual AR Showroom
In this episode of Location Weekly, the Location-Based Marketing Association covers Uber Eats rolling out pumpkin delivery in 3 cities, Lancome debuting a virtual pop-up store in the UK with ByondXR, Reveal Mobile acquiring MIRA, Kantar and Route joining forces on OOH measurement, and Esty launching a virtual AR showroom with The Etsy House.
Stop Flying Blind: Why Closed Feedback Loops Matter More Than Ever
These changes have a lot of marketers feeling like they’re flying blind, but you don’t have to stay lost in the fog. Instead, you can use automated surveys to take your customers’ pulse, establish a solid baseline, and execute a closed-loop feedback strategy to continuously improve. This approach will give you the key metrics you need to consistently deliver a great customer experience in three steps.
Bluefin Wants to Devalue Your Data
For those not in the know, talk of a company wanting to devalue their company’s data might inspire fears of ruthless competitors coming to steal a precious resource. But in fact, Bluefin, the company whose core mission is devaluing data, does not want to steal your information; it wants to shield your data from that very outcome.
What Becomes of Brand Identity in a World of Changing IDs?
Branding is in the eye of the beholder. Or, as Al Ries and Jack Trout’s classic marketing text Positioning, the Battle for your Mind puts it, a brand’s positioning is the space it occupies in the mind of the prospect. Decades of the world’s best marketing leaders and agency pros have rallied around this definition. If it’s true, what happens to measuring brand identity and positioning with the dramatic shift in one of the best attribution tools marketers have ever known?
How Human-to-Human Marketing Can Counter the Labor Shortage and Drive Q4 Growth
In times of economic uncertainty, local communities look to support their own, ensuring businesses stay open and neighborhoods stay strong. What most brands miss is that they are a legitimate part of the community fabric and can leverage their place in that fabric as a marketing and sales asset.
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Streets Ahead: Google Chat, and Instagram Reels