News and Analysis
Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights
In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]
Deft CEO: the State of SEO and Search Advertising
The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]
Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion
Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]
Commentary
Why Affiliates and Influencers Are Critical to Business Growth
With modern consumers trusting traditional advertising methods less and less—combined with consistent cost increases across other digital channels—it is more important than ever for businesses to leverage new, more trustworthy, and cost-effective channels. So if you have yet to invest in your partnership channel this year, now is the time to shift your thinking, and here’s how.
Google Local Search Trends IV: Federation
The initial launch of the GMB API in late 2015 allowed partners to maintain listings in near-real-time and at a much greater scale than was possible before. Now we’re in the midst of another sea change. Since the beginning of 2021, the API has been undergoing a complete overhaul from the ground up, a change that, once completed, will leave us with a totally different architecture that is more flexible and capable of much quicker iteration. This means, in all likelihood, that Google My Business as it is used by partners and the businesses who work with them will be able to move faster to fix issues and release new features.
Latest Posts
3 Cutting-Edge Trends in Digital Advertising
Many firms claim to propose an ad model that no other company can replicate, but trends are emerging among the “next-generation” advertising technologies. Three of those trends include context becoming a layer of all advertising, real-time updates to messaging, and interactivity driving engagement.
Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting
But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.
Clinch Launches Dynamic Circular Ads for Connected TV
Clinch, an omnichannel AI-powered personalization platform, launched Thursday morning a hyperpersonalized advertising product that brands can use to convert offline and app-based promotions to digital, social, video, and connected TV. The ad format allows for real-time personalization and contextual optimization in CTV ads.
LBMA: Digital Envoy Acquiring Location Sciences
In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring Location Sciences, Campbells Soup and Universal Music’s QR code experiences, Stirista launching their Crosswalk geo-attribution platform, and Text Request launching location tracking by SMS.
Privacy-First Mobile Marketing in 4 Steps
Developing a privacy-first strategy is not only about getting creative in how you message or target; it’s also about being creative in how you find your audience and evaluate your campaigns. Data and audience building is key, and investing in gaining more control of your audience and measurement data will be the best way to succeed.
Text Marketing Delivers Massive Lift for Restaurants in 2021
New data from the customer relationship management platform Mobivity shows that text message marketing subscribers visit businesses 44% more frequently than non-subscribers, and once a consumer joins a restaurant’s text messaging program, the guest’s spend increases by 23%. Measured over six months, a single text subscriber can be valued at $12.15 on average in incremental revenue.
Unpacking Holiday Trends: What Retailers Need to Know
Although the forecast is relatively rosy, retailers are competing for every dollar. Many are taking a more strategic approach to capitalize on pent-up shopping energy than they did last year. Let’s take a closer look at what we can expect from the 2021 holiday season, including best practices for maximizing sales.
Retailers Use AI to Combat Shrinking Seasonal Workforce, Surging Customer Demands
Increases in customer service tickets are expected to come just as seasonal workforces are hitting all-time lows. According to Puneet Mehta, founder and CEO of the AI platform Netomi, about 25% fewer agents are working in seasonal customer service roles now than before the pandemic. Customer service accounts for a lot of the seasonal roles retailers have traditionally hired for, and now retailers are looking at leveraging technology to fill that labor gap.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels