News and Analysis
BOOM or BUST? Will the Mega MULO Crafts Store Survive?
As tech-centric as the world has become, handcrafts are still alive and well! Just look at Etsy, which has been steadily growing. Although the MULO (multi-location) crafts industry is not unraveling like an unfortunate knitting project, online competition has put a pin prick into big box store revenues. The pandemic also eliminated many in-store events. Just […]
Opterus Puts the ‘Opps’ in Franchise Operations
If you are a pet owner who resides in California, your pet’s needs will differ to some degree compared to those of a pet owner in the Northeast. For example, the fundamental level of care can change based on local weather differences, explained Gary Stonell, SVP Sales & Operations at Opterus, a SaaS-based company that […]
AtData Launches a New E-mail Marketing Tool
E-mail marketing is not dead. It’s on the upswing. A whopping 362 billion (yes, billion) e-mails are expected to be sent EVERY DAY in 2024. But how do brands ensure the health of their e-mail marketing campaigns and ensure that their budgets are going toward those people not likely to simply dump your precious message […]
Commentary
Partnership Marketing is Set to Diversify and Go Global
This year, expect the partnership marketing industry to grow, become more sophisticated, and require more personnel and expertise. Brands will experiment with different payment models, diversify their mix of influencers and affiliates, and test the waters for global expansion. Not unsurprisingly, technology will play a significant role.
3 Debates Worth Having about Google’s Topics
Google’s announcement set off a firestorm of debate over whether Topics goes far enough to secure user privacy, how effective Topics would be as an ad targeting methodology, and what the announcement portends for digital advertising as a whole. Here is a rundown of those three debates over Topics and the relevant perspectives adtech stakeholders should consider.
Latest Posts
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
What Does Connecticut’s Consumer Privacy Act Mean for Brand Marketers?
When the Connecticut General Assembly passed the Connecticut Data Privacy Act last week, it became the fifth U.S. state to pass legislation regulating how people’s data is collected and shared online. More so than any previous legislation, Connecticut’s law could have a major impact on the way brand marketers connect with digital consumers.
How to Respond to Inflation’s Impact on Consumer Behavior
The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation