News and Analysis
Stepping Up Brand Protection with AI-Powered Risk Monitoring
Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]
Why Some MULO Brands are Going Online-Only
This week, Outdoor Voices announced that the company is closing stores and migrating its business to online only. Will they re-brand “Indoor Voices?” Joking aside, the move appears essential for the popular athleisure brand to remain alive. They are hardly the first brand to go from MULO (multi-location) outposts to just the screen. Athleisure is […]
BUST: Jo-Ann Fabric and Crafts Needs to be Re-Stitched
We recently covered the challenges of the MULO (multi-location) crafts industry and speculated on whether the giant stores that sell sewing, knitting, scrapbooking, and other creative supplies and classes would survive. The question is still unanswered, despite the fact that 81-year-old Ohio-based Jo-Ann Fabric and Crafts (JOANN) just filed for Chapter 11 bankruptcy. All of […]
Commentary
Local Platforms Promote Integrity with Consumer Confidence at Risk
Nextdoor is the latest local platform to publish what it calls a Transparency Report, designed to offer information to the public about efforts made to maintain an online community that is free from problematic content. In Nextdoor’s case, the focus is on reducing incidents of hate speech and incivility in order to promote healthy community interaction.
Latest Posts
IAS and Anzu Deliver In-Game Ad Quality Measurement
Integral Ad Science and in-game advertising platform Anzu are partnering up to deliver measurement tools to the mobile gaming sector. IAS will provide advertisers Invalid Traffic (IVT) measurement and reports on viewability through its Signal platform. The company will also help advertisers assess brand safety and suitability.
Brands Look to Maximize Ad Spend Ahead of Recession
As brands struggle to deal with restrictions on data-driven ad targeting and an economic slowdown since the second quarter, ad budgets are on the chopping block. Brand marketers and agencies are being asked to do more with less. Expectations on return on investment are at an all-time high, even while ad budgets stagnate or decrease. What’s the solution?
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation