News and Analysis
The MULO Dozen: March Brands in Review
Openings, closings, leadership changes…the MULO (multi-location) beat goes on! Here are some highlights related to the people, technologies, and brands in the MULO ecosystem. Have news? Please e-mail me. And save the date — Street Fight LIVE is coming to Chicago on November 7th! The convenience store (C-store) industry is going through a major transformation and […]
Mediaocean Report: 2024 Has Optimism Written All over It
The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]
The Rise and Role of Temu in Apparel
Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]
Commentary
First-Party Data Alone Can’t Satisfy Many Marketing Needs
When it comes to third-party data, the old Mark Twain quote applies: “The report of my death was an exaggeration.” The end of the cookie is not the same as the end of third-party data. There are multiple third-party data options for marketers that are inherently privacy-conscious, regulation-satisfying, and that work with the policies being implemented by big-tech.
Meeting the Heightened Demand for Timely Local Information
With businesses closing temporarily due to government mandate, or changing their offerings or hours significantly in response to the pandemic, consumers turned to local search too with a heightened, even sometimes critical need to access the latest information. This heightened demand has not disappeared.
Latest Posts
In-Store Marketplace Creates Single Integration Point for Retail Media Platforms
In-Store Marketplace is a first-of-its-kind solution where media service providers like Vibenomics, Mood Media, Sellr Technologies, FuelMedia TV, and WaterStation Technology provide a consistent, single point of integration for in-store retail media platforms. The solution also enables retail media to easily include a variety of digital audio and display inventory.
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’
Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation